Remove Consumer Remove Markdowns Remove Promotions
article thumbnail

Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success.

Markdowns 321
article thumbnail

Rethinking Pricing: How Dynamic Markdowns can Combat Food Insecurity

Retail TouchPoints

However, as consumer backlash against dynamic pricing intensifies — some even threatening to boycott businesses that employ this model — retailers are beginning to reconsider its implementation. In contrast, a promising alternative known as dynamic markdowns is gaining traction.

Markdowns 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Extended Back-to-School Season Spotlights Need for Tactical Markdowns

Retail TouchPoints

BTS purchases certainly are starting earlier: according to the National Retail Federation (NRF) survey conducted by Prosper Insights & Analytics, more than half ( 55% ) of consumers already had started buying school items in July. If [consumers] see [a BTS item] as more of a ‘want’ than a ‘need,’ that would put more pressure on retailers.”

Markdowns 335
article thumbnail

Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

article thumbnail

Why you don’t need markdowns to appeal to price-conscious customers

Inside Retail

Next to the rise of online and digital channels, one of the most frequently mentioned trends in retail pre-Covid was the rise of the ‘price conscious, empowered consumer’. Multiple data sources point to the increasing costs of living, meaning less discretionary spend for consumers. There is truth to this idea.

Markdowns 246
article thumbnail

What are Retail Markdowns?

Wiser

Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?

Markdowns 128
article thumbnail

As the Holidays Approach, it’s Time to Rethink Retail Pricing Methodology…and AI Can Help

Retail TouchPoints

In this kind of shopping environment, how should retailers align their promotions and markdowns for the greatest impact? Keeping in mind as well the need to optimize their supply chain fulfillment to meet consumer delivery expectations while managing parcel carrier costs?

Markdowns 278