Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

Promotions 146

Promotions Consumer Wholesale Advertising 146

Inside Retail

APRIL 1, 2025

Walking the margin With consumer sentiment falling to new lows in 2024, the challenge on top of mind for many retail CFOs was preserving margin amidst conflicting business needs. That wasnt helped by shrink in-store, particularly consumables, reaching an all-time high.

Promotions 130

Promotions Finance Markdowns Drop-Shipping 130

Wiser

APRIL 7, 2020

Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?

Markdowns 128

Markdowns Inventory Management Drop-Shipping Apparel 128

Retail TouchPoints

DECEMBER 12, 2023

In this kind of shopping environment, how should retailers align their promotions and markdowns for the greatest impact? Keeping in mind as well the need to optimize their supply chain fulfillment to meet consumer delivery expectations while managing parcel carrier costs?

Markdowns 278

Markdowns Retailing Pricing Promotions Fulfillment 278

Inside Retail

JUNE 1, 2021

We want to be the first port of call for brand-conscious and value-conscious Gen Z and millennial consumers,” said Justin Seskin, one of TheDOM.com’s co-founders, along with Thrills director Howard Blend and It Works managing director Paul Downs. . Everyone might go 30 per cent off on their first markdown, but their reach is limited.

Consumer 246

Consumer Markdowns Planning Shopping 246

Retail TouchPoints

SEPTEMBER 17, 2021

The Adobe Index — which analyzes consumer transactions across more than 100 million SKUs in 18 categories — found that consumers have spent more than $541 billion online in the first eight months of this year, from January through August 2021. However, the report indicates that consumer fears about inflation have not been inflated.

Consumer 262

Consumer Home Furnishings Apparel Markdowns 262

Retail TouchPoints

JUNE 8, 2022

Target is taking multiple actions to right-size its inventory, including additional markdowns, removing excess inventory and cancelling orders, as it makes room for merchandise including groceries and back-to-school supplies. Target also is revising its sales forecasts, future promotion plans and cost expectations by category.

Planning 279

Planning Supply Chain Management Promotions Markdowns 279

Retail TouchPoints

JULY 18, 2023

As part of the new multiyear agreement — which builds upon a partnership that started in 2016 — Academy will use the Revionics Base Price and Markdown solutions to not only optimize its pricing strategy but better manage inventory levels throughout the product lifecycle.

Outdoor 235

Outdoor Markdowns Apparel Fulfillment 235

Retail TouchPoints

AUGUST 19, 2021

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Jeff Orschell, EY’s Americas Consumer Retail Leaders, noted that global data as well as the firm’s consumer research point to demand remaining elevated, despite the uncertainties.

ATS 299

ATS Markdowns Consumer Social Commerce 299

Retail TouchPoints

AUGUST 19, 2024

This can be done through the effective use of granular data, which will in turn help retailers maintain customer loyalty and keep their revenues steadier, regardless of fluctuations in national consumer spending rates. Even worse, these promotions often fail to clear the desired inventory at all.

Consumer 306

Consumer Markdowns Promotions Advertising 306

Retail TouchPoints

SEPTEMBER 15, 2020

COVID-19 has massively influenced consumer behavior, and the economic fallout has had a huge impact on the role of price perception. As a result, consumer behavior has become harder to predict across multiple locations, which makes zone pricing a must for retailers. Within the U.S.,

Markdowns 265

Markdowns Technical Support Promotions Consumer 265

Wiser

AUGUST 24, 2017

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. On the other hand, if you have a limited time sale or a flash sale where you tell your consumers a specific end date, consumers will be motivated to buy sooner.

Markdowns 180

Markdowns Marketing Drop-Shipping Promotions 180

Retail TouchPoints

MARCH 14, 2023

Returns are essentially the last link to the circle that closes the consumer loop when it comes to a decision.” These include not just costly shipping and processing fees but also the extra promotions or liquidations needed to move excess inventory. When it’s out of season, they have to do markdowns, so it starts a vicious cycle.

Returns 263

Returns Markdowns Fulfillment Consumer 263

Retail TouchPoints

MAY 30, 2023

This was attributed to increased markdowns at Journeys offsetting an otherwise normalized promotional environment, which led to improved margins at the other businesses. Genesco’s gross margin was 47.3% in Q1 2024, compared to 48.3% in Q1 2023. This is really a newer initiative for us.

Location 243

Location Markdowns Accounting Promotions 243

Retail TouchPoints

JANUARY 3, 2023

As consumers faced higher prices at the gas pump, grocery stores and other places, many cut back on their spending, increasing the competition among retailers. This was especially evident on Black Friday, when many merchants offered steep markdowns to compete. Inflation and the Incredible Shrinking Margin.

Merchant Services 306

Merchant Services Payment Services Accounting Checkout 306

Retail TouchPoints

OCTOBER 22, 2020

Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively. Similarly, online shoppers respond to different types of promotional offers, and obviously different promotional vehicles used to reach shoppers when shopping online.

Promotions 130

Promotions Markdowns Returns Shopping 130

Retail TouchPoints

JUNE 18, 2024

Third, the brand can use both data sets to start building a profile of that customer, which will allow them to personalize various touch points, from promotional emails to product recommendations. Second, the brand has explicit consent to collect and use the information. The saying, “Honesty is the best policy,” endures for a reason.

Markdowns 263

Markdowns Customer Experience Consumer Accounting 263

Retail TouchPoints

JUNE 26, 2023

Consumers want more information about the products they buy, and retailers want more visibility into the products their customers buy. For example, a customer can scan a 2D barcode on a package of pasta sauce and instantly view ingredients, allergens, recipes and promotions. Who doesn’t want that? Doesn’t that sound amazing?!

Merchant Services 279

Merchant Services Inventory Management Grocer Customer Experience 279

Retail TouchPoints

NOVEMBER 3, 2020

By creating narrower product assortments and limiting inventory levels — especially for product shipments headed to brick-and-mortar stores —merchants would gain the ability to react more quickly to changing consumer trends, and even potentially reduce their need for markdowns. Richard Maicki. Keith Jelinek.

Drop-Shipping 200

Drop-Shipping Merchant Services Fulfillment Shipping 200

Retail TouchPoints

FEBRUARY 15, 2023

Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud.

Merchant Services 290

Merchant Services Markdowns Store Operations Planning 290

Wiser

OCTOBER 12, 2021

Promotions influence shopper behavior , and consumers are conditioned to search for the best deals and prioritize brands and retailers who markdown products more often than the competition. Examples of TPRs include the standard dollars-off markdown, limited-time coupons, contests, rebates, and more.

Markdowns 147

Markdowns Promotions Consumer Planning 147

Wiser

JULY 30, 2019

Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all shapes and sizes, from buy one get one free to a percent off to free shipping. . Here’s how leading brands and retailers today create effective sales promotions: . Test and Measure Promotions.

Promotions 92

Promotions Markdowns Shipping Planning 92

Retail Dive

AUGUST 7, 2023

Though consumers are still spending, a Numerator report suggests that they continue to search for markdowns.

Markdowns 98

Markdowns Promotions Consumer 98

Retail TouchPoints

APRIL 6, 2022

Skyrocketing ecommerce adoption means that consumers today browse an endless number of websites. Time-sensitive or exclusive items can be promoted on an aisle endcap. An item’s popularity or novelty can be communicated via badges that read “best seller,” “newly added,” or even “new markdown.”

Checkout 299

Checkout Markdowns Apparel Promotions 299

Retail TouchPoints

MARCH 3, 2023

at Family Dollar stores, but even discounters are facing cautious consumer spending and employee pay raises that aren’t expected to pay off for some time. We were competitive but measured in our promotions, took strategic markdowns and intentionally did not chase unprofitable sales. during Q4, but they were up 0.6%

Markdowns 311

Markdowns Operating Expenses Department Stores Planning 311

Retail Focus

DECEMBER 8, 2021

The UK’s cost of living squeeze is making Millennials and younger demographics more sensitive to pricing and promotions, the latest research from antuit.ai , the leader in SaaS Artificial Intelligence (AI) demand forecasting solutions, reveals. Original research of over 2,000 UK shoppers by antuit.ai

Markdowns 148

Markdowns Promotions Consumer Fashion 148

Wiser

MARCH 14, 2025

They are responsible for building a profitable, well-curated product assortment while ensuring pricing, promotions, and merchandising strategies align with business objectives. Misreading consumer demand could mean investing in the wrong products, missing a key trend, or failing to pull underperforming SKUs before they drain profitability.

Management 78

Management Inventory Turnover Promotions Markdowns 78

Retail TouchPoints

AUGUST 22, 2022

Decisions about markdowns, promotions and inventory allocation were limited and made in tried and tested ways. In one example, an apparel brand observed that its customer churn was increasing and attempted to slow the decline with aggressive win-back promotions. Lessons from the Digitization of the Trading Floor.

Markdowns 245

Markdowns Promotions Management Marketing 245

Wiser

MAY 20, 2020

Everyday low pricing is a pricing strategy in which brands and retailers promise consumers that their prices will be consistently low, as opposed to having sporadic discounts or promotions. High-Low Pricing is a strategy where a brand starts with a high price and later decreases it via promotions, clearance, or markdowns.

Markdowns 148

Markdowns Promotions Inventory Management Consumer 148

365 Retail

JUNE 4, 2024

I ncreasing numbers of UK consumers are limiting their spending exclusively to goods on promotion to trim costs and make squeezed budgets go further, the latest research from Pricer, the leading in-store automation and communication solutions, reveals.

Promotions 64

Promotions Markdowns Supermarket Consumer 64

Retail TouchPoints

SEPTEMBER 8, 2023

According to a recent survey , 38% of retailers are worried about meeting consumers’ fast delivery expectations. And the retailer’s ability to serve up an “In Stock” button and the speed of delivery promise when consumers browse online has been shown to drive both online and in-store purchases.

Merchant Services 258

Merchant Services Shipping Fulfillment Markdowns 258

Retalon

MARCH 21, 2025

Promotional calendars: Planning key campaigns, promotions, and markdown events throughout the year to drive sales and clear seasonal inventory. For example , A specialty apparel retailer may align on a KPI such as 8% revenue growth while keeping markdowns below 15%, using the AOP as a performance framework for every team.

Markdowns 41

Markdowns Finance Promotions Planning 41

Inside Retail

AUGUST 26, 2024

Jaques Roizen, MD Consulting at Digital Luxury Group, said Sephora’s primary challenge lies in its value proposition as a one-stop-shop for cosmetics in a market where consumers have the convenience of Tmall at their fingertips, especially for regularly repeated purchases.

Markdowns 147

Markdowns Promotions Marketing Consumer 147

Wiser

OCTOBER 13, 2020

Marketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly to consumers. Every retailer has multiple brands that are vying for shelf space and promotional efforts. It’s critical that you promote your brand to retailers so they choose to favor you over the crowd.

Promotions 78

Promotions Visual Merchandising Markdowns Wholesale 78

365 Retail

SEPTEMBER 16, 2021

And of course rising inflation doesn’t just impact the end consumers. The ability of AI science to take into account cross-item effects, such as halo and cannibalization, gives merchants and pricing professionals a holistic view of how a single price change or promotional offer will affect a category overall.

Markdowns 98

Markdowns Promotions Accounting Planning 98

Inside Retail

JUNE 30, 2023

Unfortunately, Nike is facing the headwind of slower demand for sneakers and apparel which is pushing down wholesale orders, driving up inventory, and necessitating more marketing and promotional efforts to drive volume. This has coincided with the usual cocktail of higher costs that is impacting all retailers.

Markdowns 130

Markdowns Wholesale Apparel Promotions 130

Wiser

APRIL 13, 2021

There are times when you want to switch up prices more often, such as a promotional period or holiday season. Value-based pricing is defined as using consumer and market research to set a price that aligns with shoppers’ perceived value of a product. Turn to Markdowns and Promotions. Use Value-Based Pricing.

Markdowns 148

Markdowns Promotions Drop-Shipping Advertising 148