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How can we better integrate the latest anti-theft technologies and loss-prevention research into our store designs from the outset? The good news: Skills developed on the consumer side can be flipped around and used to fight retail crime. What are the most customer-friendly ways to protect high-value items from smash-and-grabs?
After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. That’s only going to further accelerate the expectations of consumers and technology adoption within retail environments. Are consumers returning products less often?
According to a recent study, a whopping 72% of American consumers acknowledge that product packaging design directly influences their purchasing decisions. Packaging can also contribute to lossprevention strategies by incorporating security seals or tamper-evident features.
The promoting and selling strategies that retailers use to increase sales, boost profits, draw in new customers, improve customer experiences, and shape brand image are all part of merchandising. Often, merchandising includes things like creating a pricing strategy, display design and layout, lossprevention, and store upkeep.
But backrooms filled up, investment money dried up, inflation cut into consumable income, workers sought to organize and lossprevention became a top-of-mind concern. And how can that not have an effect on consumers’ minds? Retail prices have inflated and consumer demand has softened. Happy New Year. INFLATION ON.
Retailers expect more than $761 billion in merchandise sold last year to be returned by consumers, according to a report released today by the National Retail Federation and Appriss Retail. Now is the time to stop thinking of returns as a cost of doing business and begin to view them as a time to truly engage with your consumers.”.
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