Remove Consumer Remove Fast Fashion Remove Thrift Store
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Game on: How H&M is bringing fast fashion to the metaverse

Inside Retail

Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. Another aspect to Loooptopia which stands out from other fashion games in Roblox is the ability to recycle digital fashion items. Learning new habits.

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Study: Resale to Hit $47B by 2025, Giving Fast Fashion a Run for its Money

Retail TouchPoints

Consumers bought less clothing during the pandemic, that we know for sure, but we also saw that many people tried secondhand for the first time ,” said Karen Clark, VP of Marketing Communications at ThredUP in an interview with Retail TouchPoint s. Growing Sustainability Concerns Favor Resale Over Fast Fashion.

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What Recommerce can Teach Retailers About New Consumer Behaviors and Future-Proofing Sales

Retail TouchPoints

As retailers have struggled to navigate changes in consumer behavior and economic uncertainty brought on by the pandemic, one area has seen continued growth: recommerce. Recommerce checks many boxes for both consumers and businesses. Consider that 223 million consumers say they have or are open to shopping secondhand products.

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From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari

Retail TouchPoints

What were previously unwanted and undesirable items dumped at a thrift store have become valued as pre-loved items, full of potential for their next owner. The credentials to create a more sustainable future were never seriously acknowledged, but this has become a key selling point for pre-loved fashion.

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The rise of second-hand shopping in Australia: A cultural and economic shift

Inside Retail

Once regarded as a have to for those on tight budgets, purchasing pre-loved items has now evolved into a mainstream retail trend, fuelled by a combination of psychological drivers and shifting consumer values. As a result, consumers are turning and looking to second-hand shopping as a more sustainable alternative to fast fashion.

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Step inside the UK’s first department store for secondhand clothes

Inside Retail

An old TopShop store in north London’s Brent Cross shopping centre has been revived after two years of sitting empty since the fast fashion brand closed down. It’s now a vibrant pop-up department store selling pre-loved clothing organised collaboratively by 10 charities.

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Tommy Hilfiger gets thrifty with ThredUp

Inside Retail

But, after 10 or 15 years, we can be inspired by Marie Kondo to reorganise our lives and that custom-made item gets sent to the thrift store – because in our minds it’s too good to throw away. This raises another question: with the resale market booming, is hyper-consumerism associated with fast fashion shifting to preloved fashion?