Retail TouchPoints

AUGUST 2, 2024

Increased Competition Over the past few years, small- and medium-sized fashion and footwear retailers have faced intense competition from all sides. Additionally, they have had to contend with the growth of fast fashion and discount retailers like T.J.Maxx and Marshalls. Building an online presence cannot be an afterthought.

Fast Fashion 278

Fast Fashion Shopping Target Market Fashion 278

Inside Retail

APRIL 28, 2021

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries.

Fast Fashion 162

Fast Fashion Fashion Target Market Consumer 162

Inside Retail

APRIL 25, 2021

Most visible, however, was the decision to discontinue its sexualised marketing as consumer preferences had clearly moved on. As part of the turnaround, speed to market has been increased, allowing it to compete more effectively with fast fashion retailers like Zara.

Fast Fashion 223

Fast Fashion Fashion Accounting Target Market 223

Wiser

AUGUST 28, 2023

Here are some valuable insights and practical steps on how to enhance your retail assortment, ensuring it resonates with evolving consumer trends and stands out in a competitive marketplace. 1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is.

Target Market 146

Target Market Fast Fashion Marketing Management 146

365 Retail

OCTOBER 12, 2023

There’s no ignoring the ever-growing threat posed by online fast fashion giant, Shein. Shein is famed for often unbelievably inexpensive apparel and a growing popularity among Generation Z consumers. How Shein cultivated a loyal fanbase Price is critical to all consumers.

Fast Fashion 52

Fast Fashion Fashion Consumer Advertising 52

Indigo 9 Digital

MAY 31, 2022

If you are wondering how Beyond Meat has been able to make strides where others haven’t consider these four elements of its marketing strategy. Expand the definition of your target market. Although its products are plant based Beyond Meat’s marketing does not explicitly call that out. Create a great product.

Marketing 52

Marketing Advertising Fast Fashion Consumer 52

Retail Bound

FEBRUARY 2, 2023

Stay True To Your Brand Consumers have an innate intuitive ability that can identify if a brand is true blue or not. Building faith is crucial for a long-term relationship with your consumers. Not to mention, your consumers will cherish their experience from start to finish. There are a few ways that you can achieve this.

Fast Fashion 52

Fast Fashion Boutique Fashion Target Market 52