Remove Consumer Remove Fast Fashion Remove Social Commerce
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Five Below Taps Forever 21 CEO to Lead Company

Retail TouchPoints

She led a brand refresh for the fast fashion retailer, focusing on younger consumers with a social-media-first approach to customer engagement. Under her leadership, Forever 21 launched omnichannel capabilities , social commerce and a metaverse partnership with Roblox.

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What Retailers Need to Do to Win Gen Z

Retail TouchPoints

Retail is undergoing a generational shift, and at the center of it is a powerful and misunderstood consumer: Gen Z. They’ve grown up in a world shaped by social media, rapid technological advancement and rising social consciousness. However, Gen Z doesn’t shop like their predecessors.

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Gen Z will rewrite the rules of Australian retail

Inside Retail

A notable gap is apparent, though, between values and actions, as many still shop frequently on fast-fashion platforms like Shein. Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases.

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To fix fast fashion, we must confront the consumer. That’s where it gets tricky

Inside Retail

While fast fashion is synonymous with ‘buy, wear a couple of times, and throw it away’, that assumes the buyer will actually wear an item at least once or twice. She is expected to dress snappily, and that she does, and with social commerce platforms like TikTok, she can afford to.

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Tariffs, AI, Social Trends Create ‘Powerful New Pathways’ for Resale

Retail TouchPoints

This growth is being driven by accelerated consumer adoption, with 58% of consumers saying they shopped for secondhand apparel in 2024, an all-time high for the survey. Amid consumer wallet share challenges, people are being more discerning, looking for value, and that’s what resale is offering.

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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. Shein uses user data insights to predict what products customers will want in the future, effectively taking fast fashion to the next level. Finally, TikTok has rapidly entered the U.S.