Remove Consumer Remove Fast Fashion Remove Marketing
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ThredUP Forges Ahead with its War on Fast Fashion Amid Cost-Cutting Initiatives

Retail TouchPoints

Resale platform ThredUP has debuted a new, light-hearted marketing ploy in its ongoing battle against “fast fashion addiction,” mere days after announcing it was joining the ranks of tech companies cutting staff amid an economic slowdown. A Fast Fashion Confessional to Help Gen Z. Customers in the U.S.

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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

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ThredUP Continues Anti-Fast Fashion Offensive with V-Day Campaign, adds Francesca’s to Resale Roster

Retail TouchPoints

ThredUP is teaming up with TikToker Nava Rose to launch the Dump Fast Fashion Shop, an online secondhand storefront to help consumers thrift for Valentine’s Day and beyond. Nava Rose models one of her styles for the Dump Fast Fashion shop on ThredUP. “I New fast fashion is getting zero of my coin this year!

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Study: Resale to Hit $47B by 2025, Giving Fast Fashion a Run for its Money

Retail TouchPoints

That growth rate looks likely to continue, with the overall secondhand market projected to double in the next five years, reaching $77 billion in annual sales by 2025. Clark isn’t exaggerating: 33 million consumers bought secondhand apparel for the first time in 2020, according to the report.

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Meet the fast fashion brand making shoes out of offcuts

Inside Retail

Despite hitting the market just six months ago, it’s already stocked in major retailers, including Myer, Surfstitch, The Iconic and Revolve, as well as dozens of specialty retailers across Australia and New Zealand. Sana’s success and how it’s using offcuts to make fast fashion more sustainable. CP: Twelve months.

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Fast fashion firms prepare for EU crackdown on waste mountain

Inside Retail

Fast fashion, or making and selling cheap clothes with a short lifespan, is “highly unsustainable”, the Commission said in July. ” “The way fashion is produced and consumed needs to change – this is an undeniable truth,” H&M said.

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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

The value of luxury and premium fashion goods is often in their design, storytelling and product quality. But recently, fast-fashion brands including Zara, H&M, Mango, Urban Outfitters and Topshop have been testing limited-run premium collections in addition to their regular and frequent product drops.