Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

Beauty and Health 264

Beauty and Health Fashion Marketing Consumer 264

Inside Retail

OCTOBER 1, 2024

The regulator is concerned that Indy-C does not assess consumers’ needs or financial capacity before the credit facility is distributed to them. Asic is working with financial counsellors in Katherine to understand the breadth of this issue and the circumstances of consumers.

Target Market 260

Target Market Consumer Marketing Accessories 260

Retail TouchPoints

AUGUST 2, 2024

Increased Competition Over the past few years, small- and medium-sized fashion and footwear retailers have faced intense competition from all sides. Additionally, they have had to contend with the growth of fast fashion and discount retailers like T.J.Maxx and Marshalls. Building an online presence cannot be an afterthought.

Fast Fashion 278

Fast Fashion Shopping Target Market Fashion 278

Inside Retail

JULY 6, 2023

Home and hardware leader Bunnings is now offering 1,000 pet-related products in store ; Beauty giant Mecca sells dog shampoo; Fashion marketplace The Iconic sells pet accessories; and, a number of fashion brands have extended into creating statement pieces for pets.

Beauty and Health 246

Beauty and Health Fashion Target Market Accessories 246

Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. consumers have changed stores, brands or the way they shop. For example, McKinsey found that 73% of U.S.

Sporting Goods 264

Sporting Goods Accounting Consumer Promotions 264

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys. This is because they’re short and snappy, meeting consumers’ demands for convenience and speed.

Marketing 278

Marketing Consumer Shopping Customer Experience 278

Inside Retail

APRIL 28, 2021

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries. billion (US$10 billion) in 2020.

Fast Fashion 162

Fast Fashion Fashion Target Market Consumer 162

Inside Retail

OCTOBER 24, 2023

In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.

Fashion 130

Fashion Target Market Consumer Marketing 130

Inside Retail

SEPTEMBER 3, 2023

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. The customer that comes through Aje Athletica is moving with pace, and she’s also engaged in the fashion element. “I

Planning 246

Planning Beauty and Health Target Market Location 246

Inside Retail

APRIL 25, 2021

Most visible, however, was the decision to discontinue its sexualised marketing as consumer preferences had clearly moved on. As part of the turnaround, speed to market has been increased, allowing it to compete more effectively with fast fashion retailers like Zara.

Fast Fashion 223

Fast Fashion Fashion Accounting Target Market 223

Retail TouchPoints

APRIL 15, 2021

A Forrester report titled Geopolitical Disruption Demands Local Trust reveals that existing consumer demands for local, relevant experiences have compounded during the pandemic. Value-based consumption and the need to make meaning for both consumers and employees is deeply rooted into local cultures.” Husson: It is indeed so tricky.

Marketing 232

Marketing Consumer Customer Experience Fashion 232

Inside Retail

MARCH 27, 2024

The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. million followers.

Fashion 130

Fashion Promotions Target Market Consumer 130

Inside Retail

OCTOBER 1, 2024

Entering this market can be especially appealing for Australian brands that have reached “a ceiling” in their home country, he said. Why American consumers love Australian brands One reason why Australian brands seem to be succeeding in the US market is that they provide American consumers with fresh products, according to Saunders.

Apparel 130

Apparel Fashion Consumer Marketing 130

Inside Retail

NOVEMBER 26, 2023

In an ever-evolving and rapidly changing world of fashion, staying relevant and profitable by offering the most on-point fashion collections is one of the biggest challenges for the apparel industry. Fashion brands and retailers are expected to track not just the product origin but also monitor how it was produced.

Marketing 130

Marketing Fashion Apparel Planning 130

Inside Retail

MAY 9, 2024

Starting a global fashion brand was a long-held ambition of Australian designer Rebecca Vallance-Gasan, and in 2011 the Aussie took the leap to launch her eponymous brand Rebecca Vallance in London and New York. The goal is for the business to have 20 direct-to-consumer retail stores globally within the next few years.

Wholesale 147

Wholesale Fashion Boutique Accounting 147

Inside Retail

AUGUST 6, 2024

Retail is inherently human, and there are essential drives in consumer behaviour that brands need to understand to build lasting relationships with their customers. By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences.

Shopping 130

Shopping Outdoor Target Market Consumer 130

Small Biz Trends

JUNE 29, 2023

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

Target Market 52

Target Market Marketing Consumer Apparel 52

Inside Retail

SEPTEMBER 26, 2022

They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such. But, one of our biggest consumer insights was that people go outdoors for how it makes them feel.”. And, this week, the business has unveiled the next step of this new direction: its global ‘Summer Never Sleeps’ campaign.

Outdoor 245

Outdoor Advertising Target Market Marketing 245

Wiser

AUGUST 28, 2023

Here are some valuable insights and practical steps on how to enhance your retail assortment, ensuring it resonates with evolving consumer trends and stands out in a competitive marketplace. 1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is.

Target Market 146

Target Market Fast Fashion Marketing Management 146

Inside Retail

AUGUST 31, 2023

One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market. billion in 2020.

Fashion 130

Fashion Target Market Marketing Consumer 130

Inside Retail

AUGUST 11, 2023

But is the retail industry really living up to the promise of creating products that all consumers, with a variety of physical, visual, and neurological needs, can use? How large is the market for accessible products? The reality is that there is no one example of what a disabled consumer looks like. billion) in 2019.

Fashion 130

Fashion Store Layout Consumer Target Market 130

Retail Gazette

DECEMBER 27, 2024

The brand has faced increased competition from new players and old, and some have pointed to a lack of innovation as it has struggled to meet shifting consumer preferences. ” “We, as consumers, want to see something new and different. Gone are the days of buying an Air Force 1 in every single colour.

Wholesale 59

Wholesale Consumer Fashion Marketing 59

Inside Retail

AUGUST 12, 2021

This week, online marketplace The Iconic became the first major ANZ retailer to launch a tailored shopping destination for people with disability, marking a major step forward for inclusivity in fashion. Six months ago, adaptive fashion label Christina Stephens called on major retailers, including The Iconic, to embrace this segment.

Fashion 130

Fashion Niche Retailing Target Market Marketing 130

Inside Retail

FEBRUARY 29, 2024

The commission believes the consumers in the brand’s target markets are low-income recipients of Centrelink benefits and do not have access to other forms of credit. Asic is concerned that these consumers are at risk of financial hardship and that many may currently be experiencing financial distress.

Payment Services 130

Payment Services Target Market Consumer Location 130

Retail Gazette

DECEMBER 20, 2023

A big driver of his performance has been the long-awaited revival of its fashion arm. With stylish celebrity ambassadors and a booming social media channel, the retailer’s designs are a fry cry from the frumpy fashion that filled its stores not so long ago. In fact M&S clothing is – dare we say it – cool again.

Fashion 75

Fashion Promotions Visual Merchandising Shopping 75

Inside Retail

MAY 2, 2022

In fact, it can be quite challenging to group consumers into segments that are both accurate and valuable. We need the segments to capture enough of the similarities and differences across consumers to be valuable, without creating so many distinct segments that there are too many to feasibly target.

Target Market 130

Target Market Beauty and Health Consumer Store Layout 130

I Love Fashion

MARCH 14, 2021

Fashion Digital Marketing Agency. In this post, we will run you down on what Fashion Forecasting is, how brands predict styles and why Fashion Forecasting is crucial for your brand along with the actionable tips for you to succeed? What is Fashion Forecasting. What is a Long-Term Trend Forecasting?

Fashion 52

Fashion Consumer Marketing Outdoor 52

Inside Retail

OCTOBER 18, 2023

Spanning 7,000 square feet, the store at Aeon Mall Tebrau City in Johor Bahru aims to redefine the shopping experience with its modern interior and diverse product offerings – from fashion to food. But a lack of investment in localising and translating the offering for the local market doomed the retailer’s prospects.

Target Market 130

Target Market Marketing Fashion Location 130

Inside Retail

JUNE 18, 2023

Established in 2020, Indian fashion brand Taroob is reviving old textile traditions to create contemporary collections for a global audience, with a focus on legacy craftsmanship and artisan details. Interestingly, he acknowledged that Gen Z and millennials are the dominant consumer groups of the moment, and the brand’s target market.

Shipping 130

Shipping Target Market Fashion Marketing 130

Inside Retail

JANUARY 8, 2024

It can be traced back to the late ’90s, when, in 1997, media entrepreneur Patrick Courrielche launched an event in Los Angeles dubbed The Ritual Expo, bringing together music, fashion, and food in a single consumer experience. Another thing brands should keep in mind, Ringo said, is the different ways consumers like to shop.

Fashion 130

Fashion Shopping Inventory Management Marketing 130

Inside Retail

JULY 20, 2022

An overlooked market? . Dr Louise Grimmer, a senior lecturer in marketing at the University of Tasmania, says it makes sense that retailers are starting to view healthcare workers as a target market. she said. “In The post Can ‘smart’ Blundstone boots help ease healthcare workers’ pain? appeared first on Inside Retail.

Target Market 130

Target Market Marketing Consumer Planning 130

Inside Retail

NOVEMBER 3, 2022

Back in October, the online marketplace teamed up with global real estate giant Simon and Shop Premium Outlets to bring US brands to Chinese consumers through a series of livestream shopping events. The company is also doing virtual walkthroughs of stores for its consumers. Global Shopping Festival and throughout the holiday season.

Merchant Services 130

Merchant Services Payment Services Supply Chain Management Beauty and Health 130

Inside Retail

JULY 3, 2022

SB: I feel like Vegas is a rite of passage for that young male, our key target market. That young male consumer doesn’t go shopping every weekend, but when they go to Vegas, they can be in that enhanced state where they go, ‘Let’s do the whole summer, let’s do the whole winter right now.’

Target Market 130

Target Market Consumer Marketing Shopping 130

Inside Retail

JUNE 9, 2022

The business also plans to expand direct-to-consumer sales to 55 per cent of total revenue and triple e-commerce sales by 2027. Young consumers are focused on climate change, and we are aware of this and as a company we are doing everything in our power to be the change we want to see,” he elaborated. The death of globalisation.

Shipping 130

Shipping Target Market Consumer Advertising 130

Inside Retail

APRIL 8, 2024

“Expanding a fine jewellery brand into new markets involves a strategic, multifaceted approach that carefully considers the unique characteristics and needs of each target market,” Angus said. It fosters a sense of community and strengthens the brand presence in targeted markets”.

Target Market 130

Target Market Location Marketing Planning 130

I Vend

MARCH 14, 2022

Optical retail straddles two worlds – optical retail stores are part medical practice, with prescription lenses, and part fashion retailer, selling designer frames and sunglasses. Personalisation – digital commerce gives optical retailers the opportunity to understand customer preferences, for targeted marketing.

Customer Retention 98

Customer Retention Department Stores Discount Store Target Market 98

Small Biz Trends

AUGUST 17, 2022

This is a great business for those who are interested in fashion and have an eye for detail. Whether you’re selling clothes, books, or home goods, a retail store can be a great way to reach your target market. Have a solid marketing strategy. You can even start a pet photography business. Tailoring Business.

Outdoor 105

Outdoor Target Market Planning Marketing 105