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Microsoft Tackles Fashion Discovery with New Copilot AI Integration

Retail TouchPoints

Microsoft has partnered with Curated for You to incorporate AI-powered fashion suggestions into everyday conversations in its AI assistant, Copilot. Now, through the integration with AI-powered lifestyle commerce platform Curated for You, Microsoft hopes to also aid users with fashion discovery.

Fashion 251
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Revolve Group Launches Mobile Fashion Game Alongside LA Holiday Pop-Up

Retail TouchPoints

Millennial and Gen Z-focused fashion retailer Revolve Group is bringing its Revolve and FWRD brand segments to new channels this holiday season, including a pop-up shop at The Grove in Los Angeles and within the new fashion styling game Bellemint. following its debut in Canada, Australia and New Zealand.

Fashion 278
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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Day two at NRF: Pattern Beauty, Tommy Hilfiger and the power of storytelling

Inside Retail

In a discussion with Sheena Butler-Young, senior correspondent for Business of Fashion , Ross recalled the origin story of her brand and how it stemmed from a personal need of hers. It is this deep understanding of how consumers want to be marketed to and the power of storytelling that Ross has achieved success.

ATS 289
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Affordable fashion sales surge online, despite consumer spending slowdown

Inside Retail

Affordable fashion has driven the increase in online spending over the past quarter despite the ongoing cost-of-living crisis, according to a report by Australia Post. per cent year on year, the latest quarterly Inside Australian Online Shopping Report shows. Fashion & apparel led the growth in online purchases with a 19.1

Fashion 264
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Dupe Culture Goes Mainstream Even as Brands Seek to Differentiate the ‘Real’ Thing

Retail TouchPoints

Traditionally, consumers bought them to get the benefit of wearing a near-enough copy of a luxury item they desired without having to sell a kidney to pay for it. Many shoppers, particularly younger consumers, see buying dupes as markers of frugal cool, and revel in their ability to find a bargain that has the look and feel of the real thing.

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JCPenney Joins SPARC Group to Form Catalyst Brands

Retail TouchPoints

A Robust Portfolio of Fashion Brands With a range of offerings including formal fashion from Brooks Brothers, casual apparel for younger consumers from Aropostale, outdoor apparel and gear from Eddie Bauer and everyday fashion for the whole family from JCPenney, Catalyst Brands will boast expansive reach across multiple market and customer segments.

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