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Fashion industry insiders are speculating about the future of Australian Fashion Week (AFW) following the news of IMG’s exit from the country’s premier fashion event. Since its debut in 1996, AFW has attempted to evolve alongside Australia’s dynamic fashion landscape.
Millennial and Gen Z-focused fashion retailer Revolve Group is bringing its Revolve and FWRD brand segments to new channels this holiday season, including a pop-up shop at The Grove in Los Angeles and within the new fashion styling game Bellemint. following its debut in Canada, Australia and New Zealand.
In an Australian-first partnership, BlockTexx and Elk have teamed up to bring an innovative solution to bring end-of-life garments into the circular fashion economy. “I In the face of the large-scale problem of textile waste, BlockTexx is hoping that its partnership with Elk will guide and inspire the fashion industry towards circularity. “If
Fashion brands are leveraging pop-ups to create buzz, showcase limited-edition collections and connect with customers in immersive, high-energy environments. Brands must also ensure permitted use and zoning laws allow for retail and promotional events, especially during high-traffic periods like New York Fashion Week.
Michelle Wlazlo, formerly the Chief Merchandising and Supply Chain Officer of JCPenney, has been promoted to Brand CEO of JCPenney. Our relationship with more than 60 million customers and the deep data we have create a compelling consumer value proposition across our brands, said Rosen.
Ethical sourcing is a key tenet of corporate social responsibility in the fashion industry and ensures fashion brands are committed to playing their part in the care of the people who make their clothes. In order to promote their commitment to ethical sourcing, fashion brands must prioritize traceability.
While policymakers often champion tariffs as a mechanism to protect domestic industries, their ripple effects are far-reaching, inflating costs, disrupting supply chains and, ultimately, burdening consumers. Price-sensitive products suffered a drop in demand as consumers struggled to shoulder the rising cost of tariff-stricken goods.
Fewer orders, bigger baskets Although total orders were down by 15% compared to 2023, the higher AOV demonstrated consumers willingness to spend more strategically and free shipping thresholds, loyalty programmes, and bundle offers encouraged shoppers to increase basket sizes.
Strategic shifts G-Star appears intent on crafting a seamless and thoughtful reintroduction to Australian consumers. This cautious approach was deliberate, providing ample time to understand the subtle shifts in consumer behaviour post-pandemic. Good Products & Co is the distributor of G-Star Raw in Australia and New Zealand.
As an occasional buyer and seller of second-hand fashion, I’ve been watching the trend with interest. The shift towards thrifting (a more circular economy) seems like a win-win – good for consumers, brands, and the planet. But at the end of the day, whether you’re buying second-hand or brand-new, you’re still buying and consuming.
In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit. RTP: Consumers are especially mindful of value this year.
Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success.
The Sussan Group, the retail collective behind women’s fashion brands Sportsgirl, Sussan and Suzanne Grae, is incorporating “responsible fibres” into its supply chain and investing in futuristic pilot projects, such as making a compostable T-shirt, as it looks to increase consumer awareness of its sustainability initiatives.
High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.”
This seamless, integrated customer experience has redefined Australian consumers’ expectations, making it harder for traditional retailers to compete with their slower and more costly fulfilment methods. billion, Temu’s growth has been meteoric, largely fuelled by its competitive pricing and frequent promotional events.
The fashion industry has been questioned a lot about its environmental impact. As new regulations are enforced and consumers develop ever-more-sophisticated expectations around a brand’s environmental impact, fashion brands have to do more than claim they are compliant. Designing products that are sustainable and compliant.
Since its founding in 1999, Iroo has set itself apart in the fashion sector by offering new collections weekly rather than following the industrys standard seasonal drop. Inside Retail : How has the Taiwanese fashion market changed since Iroo’s inception?
Luxury resale marketplace The RealReal has teamed up with luxury fashion site Mytheresa to educate consumers about the value of resale and encourage online consignment of upscale goods. The RealReal inaugurated National Consignment Day in 2017 to raise awareness about creating a more sustainable fashion ecosystem through resale.
Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Promotional efforts such as coupons and discounts work well in social commerce, too, as do flexible payment terms. Cultivating KOCs (key opinion consumers, a.k.a.
The fashion industry is no longer just under-appreciated, it is in an undeclared war. What is it about fashion brands that make them the target of more greenwashing claims than just about any other industry? Do fashion labels make themselves easy targets by setting unrealistic goals and making outlandish claims?
John Ferdinand: The changes in technology and consumer behavior, and the exponential growth in online sales activity for all products but particularly in fashion have all contributed. RTP: Weve heard a lot recently about dupe culture, particularly when the dupes are being promoted by influencers on social media.
“I’ve always been obsessed with accessorizing and playing with fashion, so launching an exclusive collection with Claire’s is a full circle moment,” said Paris Hilton, CEO of 11:11 Media in a statement. “Claire’s was my go-to when I first started experimenting with my personal style. .” ”
Australian fashion companies can now apply to use a special trademark certifying their products are locally created. Leila Naja Hibri, AFC CEO, said the initiative is a great opportunity to showcase Australian fashion talent. When Italian fashion is mentioned, we immediately visualise a distinct brand identity of quality and elegance.
Ebay is launching a “Pre-Loved Fashion Week” in tandem with the upcoming New York and London fashion events that will feature a live, shoppable runway show of pre-owned designer looks. Ebay has been a driving force in promoting more sustainable fashion,” said Kirsty Keoghan, General Manager of Fashion at Ebay.
As prices continue rising, consumers rely on a combination of their wallets and consciences when deciding which fashion industry trends to buy into. In another example of sustainability in fashion, Cole Haan’s Generation Zerogrand II shoe contains rubber made from dandelions. Take a forward-thinking approach.
While established fashion brands are attempting to find solid ground in the current economic downturn, a new guard of Australian designers are trying to get their foot in the door. Fashion is an industry that worships breakthrough talent but gaining access to the necessary resources to innovate and disrupt is half the battle.
Recently, however, something new has begun to drive massive growth in the used goods sector — consumers who are shopping based on their values , in addition to searching for value. Coresight expects fashion resale to grow at twice the rate of the total U.S. fashion market this year alone.
Offering a real-world example of this approach in action in the retail industry, Allen points to British fashion brand RIXO. They add that while eco-conscious choices resonate with today’s consumers, there is more to it than recycled content alone.
Coach’s parent company, Tapestry, is nearing a deal to acquire luxury fashion giant Capri Holdings, marking one of the biggest fashion tie-ups this year, according to the Wall Street Journal. The luxury fashion industry has seen conglomerates striking deals in the past few weeks.
The intersection of technology and sustainability is redefining the fashion landscape in Asia, and one of the leaders of this movement is Smthgood, a marketplace with a mission. Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands.
For Gransbury, who has invented products in a MacGyver-like fashion for over 22 years, designing new products that are fit-for-purpose and exceed customer expectations. If you can prove that someone’s copied your idea or that they are using your images to promote their product, you can get it taken down pretty quickly now, he followed.
This week, Afterpay Australian Fashion Week saw fashion designers and brands descend on Sydney’s Carriageworks to showcase, and define, what’s next for the industry. The Australian fashion and textile industry is at a pivotal moment,” wrote AFC CEP Leila Naja Hibri. The future, according to Eisen, is looking green.
Ebay is promoting its new handbag consignment service, which debuted in September , with a “Luxe Line” mobile consignment concierge that will be making stops in LA and Las Vegas from Dec. Additional items from Lyons’ collection also will be available on Ebay.com, with 100% of the proceeds going to Doctors Without Borders.
For retailers primarily targeting Gen Z and millennial consumers which now make up over 40% of the population applying gen AI in the research phase of the purchase journey is a good place to focus attention. Price has been a top driver for many consumers for decades.
If you’re a consumer brand in a category with Amazon private label, however, Amazon’s private label presence certainly feels more pronounced. Amazon controls the inventory, marketing and promotional strategy. In this case, the manufacturer is responsible for the inventory planning, marketing and promotional strategy.
To top that off, differentiation approaches in retail that have been around for ages, such as unique inventory or strategic pricing and promotions, can now be easily imitated. Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Value added services have their own charm.
With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. If one thing has become clear during the last two years, it’s that consumers value options for convenience.
Similarly, at Iroha Mart, Wayvee Analytics used environmental stimuli uplifting music and increased space in front of the shelves during the promotional period to speed up customer movement, resulting in a 17% increase in sales. Theyre feeling overwhelmed and impatient hardly the right moment to pitch a promotion or upsell.
AirRobe is a fashion tech company that is aiming to kick the resale market into high gear. Inside Retail : Resale has been on fashion’s radar for a few years now. IR: What do you think are consumers’ greatest misconceptions of the resale industry? BG: Saying no to a promotion because I felt I wasn’t ready.
Considered a philosophy to provide lasting luxury fashion and lasting positive impact, the 10-year strategy includes four key areas in line with the UN’s Sustainable Development Goals to boost circular fashion practices — circular business, circular culture, planet positive, and people positive. .
We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78
The fashion industry faces a talent shortage that is leaving landmark centers for the sector ( like Manhattan ) struggling to maintain their prestigious reputations. The first winner was Shayla Pearson of FSF , who describes her fashion aesthetic as a blend of storytelling, craftsmanship and innovation.
Until recently, there didnt seem to be a limit to the price that consumers would pay for a luxury status symbol, such as a leather handbag. per cent), the US will remain a key market for luxury brands, attracting affluent consumers and driving sales across various product categories, Zheng said.
Online brands looking to cut CAC (customer acquisition costs) and content production costs are recognizing customer content has stepped up as the less expensive third-party proof consumers want. Getting Real: Seeing UGC Through the Consumer’s Lens. Some were and are still afraid to concede control to consumers.
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