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Fashion industry insiders are speculating about the future of Australian Fashion Week (AFW) following the news of IMG’s exit from the country’s premier fashion event. Since its debut in 1996, AFW has attempted to evolve alongside Australia’s dynamic fashion landscape.
Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.
I wanted to actually create products that supported hair the way it grew out of its head not to straighten it or anything, Ross said during a conversation with Business of Fashion s Sheena Butler-Young at a keynote presentation during this years NRF. As we all know in retail, the consumer is fast to change their mind, she admitted.
Last year brought some challenges for the Australian fashion industry. High-profile brands like Dion Lee and Mosaic Brands closed their doors, and IMGs departure from Australian Fashion Week disrupted the sector. Rising operational costs, increased global competition, and shifting consumer behaviours are among the contributing factors.
In an Australian-first partnership, BlockTexx and Elk have teamed up to bring an innovative solution to bring end-of-life garments into the circular fashion economy. “I I don’t think it matters that you’re small, it’s what you’re doing,” Tonia Bastyan, design and marketing manager at BlockTexx, told Inside Retail.
PayPal Melbourne Fashion Festival (PMFF) has unveiled its 2025 programme and alongside it a catchphrase that sums up its unique value proposition: Fashion as a spectator sport. The concept of spectating here is really about truly getting involved as a spectator You turn up and you’re part of it.
If you don’t have your narrative set, someone else will tell your story, said Katie Welch, the chief marketing officer of Rare Beauty. In a discussion with Sheena Butler-Young, senior correspondent for Business of Fashion , Ross recalled the origin story of her brand and how it stemmed from a personal need of hers.
After a four-year hiatus, G-Star Raw is poised to re-establish its presence in Australia and New Zealand, emerging from a turbulent chapter in the market. The Australian arm of the Dutch-founded denim giant, established in 1989, collapsed into voluntary administration in early 2020 as the advent of covid engulfed the market.
Fashion brands are leveraging pop-ups to create buzz, showcase limited-edition collections and connect with customers in immersive, high-energy environments. Brands must also ensure permitted use and zoning laws allow for retail and promotional events, especially during high-traffic periods like New York Fashion Week.
Over the last week there has been a raft of updates from fashion retailers, from Primark to M&S. The results have highlighted the different strategies fashion retailers are deploying to stay ahead in a fragmented and challenging market. New stores, particularly in overseas market, are propelling the retailer.
They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.
Even in an industry accustomed to a rapid pace of change like fashion manufacturing and retailing, AI is racing by like the Road Runner speeding past a desert mesa. Even in the mid-tier market take the example of leggings. That makes things both challenging and exciting for early AI adopters.
We Wear Australian, an initiative created by Showroom X, is activating at New York Fashion Week with an immersive retail activation on 7 February. I think our aesthetic, our way of living, our innate ability to be sort of relaxed but beautiful at the same time has [helped us] find our feet in this international market, she added.
Since its founding in 1999, Iroo has set itself apart in the fashion sector by offering new collections weekly rather than following the industrys standard seasonal drop. Inside Retail : How has the Taiwanese fashionmarket changed since Iroo’s inception? IR: Which markets do you see as the most promising?
The holy grail of any business is finding product/market fit, which venture capitalist Marc Andreessen defines simply as “being in a good market with a product that can satisfy that market”. Despite these facts, brands continue to ignore this sizable and profitable market. More than half (52.1 Its rationale?
This seamless, integrated customer experience has redefined Australian consumers’ expectations, making it harder for traditional retailers to compete with their slower and more costly fulfilment methods. Shein: Dominating the fast-fashionmarket Shein has become a major player in Australian fashion, particularly among younger consumers.
Nearly half ( 46% ) of consumers game to meet their desires for creation, imagination and self-expression , a 10% increase over 2023, according to research from Fandom. This represents a massive opportunity for brands to build a community of fans on Roblox and get the attention of consumers who spend time mostly in digital spaces.
High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Over the years Bitmoji has partnered with many fashion brands, including Ralph Lauren and Levis. Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7
A Robust Portfolio of Fashion Brands With a range of offerings including formal fashion from Brooks Brothers, casual apparel for younger consumers from Aropostale, outdoor apparel and gear from Eddie Bauer and everyday fashion for the whole family from JCPenney, Catalyst Brands will boast expansive reach across multiple market and customer segments.
The fashion rental platform marks its 15 th anniversary this year, and to celebrate it has introduced a new brand platform — “Own Nothing, Have Everything” — aimed at reshaping how consumers think about fashion. After several years of rebuilding following a post-pandemic slump, Rent the Runway (RTR) is ready for a new chapter.
Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Cultivating KOCs (key opinion consumers, a.k.a. for every $1 spent on influencer marketing, one study found. Regardless, influencers pay dividends: businesses are making an average of $5.79
Traditionally, consumers bought them to get the benefit of wearing a near-enough copy of a luxury item they desired without having to sell a kidney to pay for it. Many shoppers, particularly younger consumers, see buying dupes as markers of frugal cool, and revel in their ability to find a bargain that has the look and feel of the real thing.
The Sussan Group, the retail collective behind women’s fashion brands Sportsgirl, Sussan and Suzanne Grae, is incorporating “responsible fibres” into its supply chain and investing in futuristic pilot projects, such as making a compostable T-shirt, as it looks to increase consumer awareness of its sustainability initiatives.
Global geopolitics are making Australia look like an attractive market, but retailers are continuing to grapple with huge shifts in consumer behaviour as well as technological change. These evolving consumer expectations are a key driver behind the changes happening in retail. This is what consumers crave.
Here, we speak with #2, Babyboo’s founder and director, Argylica Conditsis, about the challenge of staying relevant in the fashion industry for more than a decade, her proudest accomplishment in the last year and what it will take to grow online in 2025. AC: Expanding into global markets is essential for scaling an online business.
That is why Carters, the baby and childrens retailer behind Carters, OshKosh BGosh, Little Planet and Skip Hop , recently implemented a fresh direction and approach that spans marketing, product development and even store design. Reimagined marketing creative and campaigns that authentically demonstrate the new realities of modern parenthood.
In fact, Australia’s second-hand market, covering everything from clothing, electronics, furniture, and cars, is worth around $46 billion and just keeps growing. As an occasional buyer and seller of second-hand fashion, I’ve been watching the trend with interest. The post From “fast fashion” to “fast thrifting”: When will we learn?
Most recently, when fashion and accessories retailer Primark unveiled its 450 th store worldwide at the Florida Mall in Orlando, it announced it would have an entire floor dedicated to its growing partnership with Disney — a new kind of experience for the blossoming retailer, although certainly not the last.
Nagnata is a premium Australian fashion and lifestyle brand designed for modern movement, including pilates, yoga and dance and studio-to-street style. Laura May Gibbs: Nagnata was founded with the vision to contribute to a more sustainable business model within the fashion industry.
Between the tariff tug-of-war, flailing markets, insanely high egg prices and general twitchiness (as one strategist put it), consumers have gotten a bit hard to nail down lately. Here’s what some of the leading minds in retail say consumers need now. One thing is clear its not AI.
Sydney-based fashion brand One Mile was founded by Sammy Robinson in 2020 after a collaboration with another brand sparked the desire to have her own label. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections. Things happen so quickly, that’s the exciting thrill of it.
Hot on the heels of being named the Australian Fashion Laureates Emerging Designer of the Year, Gabriella Pereira this month opened the doors to the first physical retail concept this month for her label Beare Park. My legacy is about creating things that last and are loved, not just consumed. GP: Interestingly, no.
Pandora is on a quest to be the world’s most desirable jewellery brand, not just the largest, but what’s fashion got to do with it? And its newest collection, Essence, debuted at the sold-out closing night runway at Australian Fashion Week (AFW), alongside on-site activations including a personalisation station.
While policymakers often champion tariffs as a mechanism to protect domestic industries, their ripple effects are far-reaching, inflating costs, disrupting supply chains and, ultimately, burdening consumers. Price-sensitive products suffered a drop in demand as consumers struggled to shoulder the rising cost of tariff-stricken goods.
The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead. Here are three common themes that came to the fore.
The news follows rumblings last week that the retailer was struggling to maintain its sprawling brick-and-mortar presence amid increased competition in the fast fashion sector. During her tenure she made a concerted effort to refresh the brand with a focus on younger consumers and enhanced omnichannel capabilities.
Its differentiated and elevated positioning within the market and its alignment with our strategic initiatives of expanding in international markets, accessories categories and direct-to-consumer channels make this a highly attractive and complementary addition to our portfolio.
Searches for Coachella start spiking at the beginning of the year on Pinterest and nearly half of those searches are driven by Gen Z, said Sara Pollack, VP of Global ConsumerMarketing at Pinterest in a statement. This gives us an early peek into what trends are likely to pop this festival season.
Their ability to create highly curated experiences that are tailored to regional tastes, cultural preferences, and local consumers is made possible by this approach. In a world where consumers value authenticity, it’s important for brands to reflect the cultural heritage of a location to avoid appearing detached or overly globalised.
Foot Locker is driving home is connection to sport culture with a series of new initiatives, including the debut of a platform to scale its creator marketing efforts and a multi-year partnership with the Chicago Bulls that will include events, in-store activations and behind-the-scenes content. ”
some entered the Indonesian market in 2019, citing a gap in diverse retail product offerings. some has implemented a cross-border online and offline membership system, allowing consumers to earn and redeem points across different countries. some brand is also in the works to meet the needs of a wider range of consumer groups.
Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.
Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.
Located at Chadstone Shopping Centre in Melbourne, the 250sqm flagship offers Gentle Monster’s full range of product and experience to Australian consumers. Gentle Monster represents innovation and disruption in the fashion eyewear category that we are confident the Australian consumer will embrace,” added Ngadiman.
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