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Fashion insiders weigh in on the uncertain future of Australian Fashion Week

Inside Retail

Fashion industry insiders are speculating about the future of Australian Fashion Week (AFW) following the news of IMG’s exit from the country’s premier fashion event. Since its debut in 1996, AFW has attempted to evolve alongside Australia’s dynamic fashion landscape.

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Tracee Ellis Ross on Innovation, Team Building and Why ‘Challenge’ Marketing is Broken

Retail TouchPoints

I wanted to actually create products that supported hair the way it grew out of its head not to straighten it or anything, Ross said during a conversation with Business of Fashion s Sheena Butler-Young at a keynote presentation during this years NRF. As we all know in retail, the consumer is fast to change their mind, she admitted.

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How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty

Retail TouchPoints

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

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Athleisure is reshaping Australia’s retail leasing market. Here’s why

Inside Retail

CBREs Fitness Becomes Fashion report shows that demand for athleisure clothing in Australia has been booming thanks to the rise of remote work, active lifestyles, social media and a generational shift. Last year, Australias fitness and athletic clothing stores market was valued at $4.2 billion, the report highlights.

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How BlockTexx and Elk teamed up in circular fashion partnership

Inside Retail

In an Australian-first partnership, BlockTexx and Elk have teamed up to bring an innovative solution to bring end-of-life garments into the circular fashion economy. “I I don’t think it matters that you’re small, it’s what you’re doing,” Tonia Bastyan, design and marketing manager at BlockTexx, told Inside Retail.

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How The Iconic is future-proofing its business for the circular fashion economy

Inside Retail

The Iconic has partnered with Cirkular to stock a curated selection of pre-loved women’s fashion including designer labels such as Jacquemus, Zimmermann, Anna Quan, The Frankie Shop, Viktoria & Woods, Scanlan Theodore, Christopher Esber, Ganni and Alemais.

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Day two at NRF: Pattern Beauty, Tommy Hilfiger and the power of storytelling

Inside Retail

If you don’t have your narrative set, someone else will tell your story, said Katie Welch, the chief marketing officer of Rare Beauty. In a discussion with Sheena Butler-Young, senior correspondent for Business of Fashion , Ross recalled the origin story of her brand and how it stemmed from a personal need of hers.

ATS