Remove Consumer Remove Fashion Remove Marketing
article thumbnail

Fashion insiders weigh in on the uncertain future of Australian Fashion Week

Inside Retail

Fashion industry insiders are speculating about the future of Australian Fashion Week (AFW) following the news of IMG’s exit from the country’s premier fashion event. Since its debut in 1996, AFW has attempted to evolve alongside Australia’s dynamic fashion landscape.

Fashion 246
article thumbnail

How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty

Retail TouchPoints

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 278
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tracee Ellis Ross on Innovation, Team Building and Why ‘Challenge’ Marketing is Broken

Retail TouchPoints

I wanted to actually create products that supported hair the way it grew out of its head not to straighten it or anything, Ross said during a conversation with Business of Fashion s Sheena Butler-Young at a keynote presentation during this years NRF. As we all know in retail, the consumer is fast to change their mind, she admitted.

Marketing 279
article thumbnail

Can smarter warehousing boost Australia’s fashion industry?

Inside Retail

Last year brought some challenges for the Australian fashion industry. High-profile brands like Dion Lee and Mosaic Brands closed their doors, and IMGs departure from Australian Fashion Week disrupted the sector. Rising operational costs, increased global competition, and shifting consumer behaviours are among the contributing factors.

Fashion 237
article thumbnail

How BlockTexx and Elk teamed up in circular fashion partnership

Inside Retail

In an Australian-first partnership, BlockTexx and Elk have teamed up to bring an innovative solution to bring end-of-life garments into the circular fashion economy. “I I don’t think it matters that you’re small, it’s what you’re doing,” Tonia Bastyan, design and marketing manager at BlockTexx, told Inside Retail.

Fashion 211
article thumbnail

PayPal Melbourne Fashion Festival is turning the runway into a spectator sport

Inside Retail

PayPal Melbourne Fashion Festival (PMFF) has unveiled its 2025 programme and alongside it a catchphrase that sums up its unique value proposition: Fashion as a spectator sport. The concept of spectating here is really about truly getting involved as a spectator You turn up and you’re part of it.

Fashion 246
article thumbnail

Day two at NRF: Pattern Beauty, Tommy Hilfiger and the power of storytelling

Inside Retail

If you don’t have your narrative set, someone else will tell your story, said Katie Welch, the chief marketing officer of Rare Beauty. In a discussion with Sheena Butler-Young, senior correspondent for Business of Fashion , Ross recalled the origin story of her brand and how it stemmed from a personal need of hers.

ATS 289