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Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. When executed well, these experiences enable businesses to differentiate themselves and gain a sustainable market advantage.

Consumer 283
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How LVMH is Nurturing the Next Generation of Luxury Leaders

Retail TouchPoints

Students and early career individuals should possess a proficiency in basic luxury principles, consumer behavior and navigating ambiguity, said Humphrey. While the fundamentals of luxury remain constant, we continually adapt our engagement strategies to reflect current trends and challenges within the industry, she added.

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From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari

Retail TouchPoints

Zara’s “Pre-Owned” platform enables shoppers to sell, repair or donate pre-owned clothing, Net-a-Porter allows consumers to buy and resell secondhand designer items, and Patagonia’s “Worn Wear” program even allows shoppers to trade-in pre-loved products to buy new items. Jenn Szekely is President at Coley Porter Bell.

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GMG’s senior HR director on strengthening the company’s retail workforce

Inside Retail

By utilising tools like employee self-service portals and digital training platforms, HR resources become more accessible to all employees. Additionally, prioritising training and development ensures that both frontline and corporate employees have opportunities for growth.

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Transforming Retail Experiences Through Digital Signage

Retail TouchPoints

Every interaction between a consumer and a brand is part of the overall retail experience. They even influence how employees engage with customers and deliver value. Understanding each of these touch points is critical for retailers to create the experiences that consumers desire. Signage is everywhere.

Kiosk 278
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How Retail Workers Can Be Leveraged as Effective Brand Influencers

Retail TouchPoints

After two years of online browsing, consumers are eager to get out of the house and into the store. And as consumer discretionary spending continues to grow , retailers and brands around the world are exploring new ways to capitalize on the next wave of in-person shopping and experiences. Challenges of Digital Marketing.

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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

As consumer appliances grow ever more sophisticated, it can be a challenge for retail salespeople to stay up to speed on every high-tech element blinking, beeping and buzzing in the latest washing machine or dryer — but it’s essential. for associates at several large consumer electronics retailers.