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Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. According to McKinsey , it yields 20% higher customer-satisfaction rates, boosts sales-conversion rates by 10% to 15%, and enables an increase of 20% to 30% in employee engagement. Advanced customer support.

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How LVMH is Nurturing the Next Generation of Luxury Leaders

Retail TouchPoints

To engage the next generation of leaders, we prioritize top-tier programs that reflect our core values of creativity, innovation and excellence , while showcasing the diverse career paths available within the luxury industry. They should also be agile, culturally aware and passionate about delivering exceptional experiences.

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From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari

Retail TouchPoints

Zara’s “Pre-Owned” platform enables shoppers to sell, repair or donate pre-owned clothing, Net-a-Porter allows consumers to buy and resell secondhand designer items, and Patagonia’s “Worn Wear” program even allows shoppers to trade-in pre-loved products to buy new items.

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6 Keys to Empowering Store Associates During the Holiday Season

Retail TouchPoints

While the NRF has yet to release its total sales projections for the season, its early consumer research reveals that consumers plan to spend an average of $875 this holiday season, in line with the five-year average — and most of that money will be spent online. Put managers front and center. Provide flexible scheduling.

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Long-term employee and customer relationships key to retail growth

Inside Retail

One of the most important touchpoints an employee has with their employer is when and how they get paid. Ensuring they are paid accurately, on time, every time is key to employee engagement. Embrace diversity and inclusion as a business imperative. The future is bright.

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How Retail Workers Can Be Leveraged as Effective Brand Influencers

Retail TouchPoints

After two years of online browsing, consumers are eager to get out of the house and into the store. And as consumer discretionary spending continues to grow , retailers and brands around the world are exploring new ways to capitalize on the next wave of in-person shopping and experiences. So what’s the plan?

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Transforming Retail Experiences Through Digital Signage

Retail TouchPoints

Every interaction between a consumer and a brand is part of the overall retail experience. They even influence how employees engage with customers and deliver value. Understanding each of these touch points is critical for retailers to create the experiences that consumers desire. Signage is everywhere.

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