Extended Back-to-School Season Spotlights Need for Tactical Markdowns
Retail TouchPoints
AUGUST 27, 2024
BTS purchases certainly are starting earlier: according to the National Retail Federation (NRF) survey conducted by Prosper Insights & Analytics, more than half ( 55% ) of consumers already had started buying school items in July. If [consumers] see [a BTS item] as more of a ‘want’ than a ‘need,’ that would put more pressure on retailers.”
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