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Extended Back-to-School Season Spotlights Need for Tactical Markdowns

Retail TouchPoints

BTS purchases certainly are starting earlier: according to the National Retail Federation (NRF) survey conducted by Prosper Insights & Analytics, more than half ( 55% ) of consumers already had started buying school items in July. If [consumers] see [a BTS item] as more of a ‘want’ than a ‘need,’ that would put more pressure on retailers.”

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What are Retail Markdowns?

Wiser

Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?

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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

They are also a way to ensure markdowns and promotions are effective. On the other hand, if you have a limited time sale or a flash sale where you tell your consumers a specific end date, consumers will be motivated to buy sooner. The last thing you want to do is condition your consumers to only shop during sales.

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Is Your Fulfillment Strategy Healthy Enough to Keep Pace with Customer Expectations?

Retail TouchPoints

It was no longer enough to route orders to a handful of DCs and drop ship vendors. Doing extensive online research, and then opting for the speed of curbside pickup over ship to address? Checking inventory in a local store but not placing an order?

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How Smaller Assortments, Lower Inventory Levels Can Maximize Post-COVID Success

Retail TouchPoints

By creating narrower product assortments and limiting inventory levels — especially for product shipments headed to brick-and-mortar stores —merchants would gain the ability to react more quickly to changing consumer trends, and even potentially reduce their need for markdowns. Richard Maicki. Keith Jelinek.

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More recessions lessons from Greenlit Brands, Camilla, Super Retail

Inside Retail

Some of these retailers have gotten into trouble because they foresaw the challenges of the supply chain – the shortage of containers and container ships – and they overspeculated on their inventory, which is just a gamble. Approach: As a retailer, we considered our strategy carefully and studied what was important to our consumer.

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eCommerce Pricing: How to Price for Marketplaces vs. Your Website

Wiser

Plus, the infrastructure is already in place to help warehouse, sell, and ship your products. Dropping your prices aggressively, especially below profitability, can be a short-term play to boost sales that doesn’t translate well on a marketplace. Turn to Markdowns and Promotions. With the popular U.S.

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