Unify Drop Ship and Marketplace for a Highly Flexible Go-to-Market Model — Don’t Get Stuck in ‘Either-Or’
Retail TouchPoints
JULY 21, 2022
In other words, consumers don’t just want the perfect pair of black sneakers delivered to their doorstep in 24 hours — they may also want those sneakers to come from a company with a low carbon footprint, or from a brand that supports social-justice causes, or from a Black-owned business in their local area.
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