Sensible gifting took centre stage as consumers embraced practicality this Christmas
Retail Focus
JANUARY 8, 2025
New data from leading eCommerce provider Visualsoft saw that while overall Christmas revenue dropped by 4% compared to 2023, average order value (AOV) rose by 21%, reflecting the growing impact of thoughtful shopping and retailer incentives. Electrical goods saw a 56% increase in revenue, with practical goods winning out.
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