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Rent the Runway CEO on the Evolution of Consumers and Her Company

Retail TouchPoints

” Aligning with the Demands of Today’s Consumers “Some of the language that I continue to hear when I go to many of [my go-to-market appointments] are things like, ‘What will our adjacencies be?’” Consumers are finding inspiration everywhere, and they’re more eclectic in their fashion choices. ” Hyman added.

Consumer 264
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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. Loyalty to those stores used to be 100% — a top customer would go to Neiman Marcus for everything and not go anywhere else. And earn his stripes he has.

Wholesale 275
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The ‘Social Proof’ is in the Pudding: Gartner Analyst Explains the Lure of Livestream Shopping

Retail TouchPoints

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers. consumers via this channel? .

Shopping 227
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‘Heritage Sometimes Isn’t Enough’: Ralph Lauren CEO on the Brand’s Reinvention

Retail TouchPoints

The consumer is looking for aspirational product stories and we have a unique opportunity to serve them in this space.”. But given how consumers have become more digitally engaged and environmentally focused, how is Louvet reimagining the brand and the way it shows up in the world? Heritage sometimes isn’t enough ,” Louvet admitted.

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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis.

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Luxury Brands Respond to Spending Slowdowns with M&A Activity and Gen Z-Friendly Branding

Retail TouchPoints

Following a record year in 2023, the luxury market is navigating a confluence of disruptions, from global conflicts and economic volatility to changing consumer expectations. Consumers now “seek value and have been selective and choiceful in their spending across staples, discretionary and luxury products and services.

Consumer 276
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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. Social proof for products. The result?

Consumer 288