Remove Consumer Remove Customer Retention Remove Social Commerce
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Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution

Retail TouchPoints

The global social commerce market is expected to reach $2.9 As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities. While many companies have gone the route of traditional vendor partnerships, some brands are bringing social commerce tools in-house via acquisition.

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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. Prediction 1: Retailers will continue to balance customer acquisition and retention. At the same time, they will build out more robust retention toolkits that represent the diverse behaviors of consumers.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Planned topics include: Tangible use cases for artificial intelligence (AI); Content marketing strategies that drive awareness and build trust; The evolution of contextual commerce through connected TV (CTV), retail media and other emerging channels. They’re for people who see the world the way they do.” Read the article.

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The State of Gamification in Retail: How Brands Can Take Advantage

Retail TouchPoints

That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. Because today’s consumer skews younger, they are more likely to forgive and forget if a brand misses the mark as they create and test new gamified experiences. Make it fun.

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2023: The Year of Customer Retention? Retail Tech Predictions

Retail Assist

Quick commerce, social commerce, marketplaces, greenwashing of brands, a resurgence in physical retail and a rebalancing of ecommerce were key themes during the year. As ever, retailers need to offer compelling reasons for consumers to visit and then ensure the in-store experience doesn’t let them down. .

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Will inflation see a surge in supermarket loyalty schemes in the UK?

365 Retail

Are more customers likely to join loyalty schemes because of the cost-of-living crisis? According to pay.uk , most consumers have emerged from the pandemic with an unwavering sense of loyalty to the their favourite brands. Customer retention. Cheetah Digital’s Jamshed Mughal, Global Head of Strategy, discusses.