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It’s meant to be quite simple for a shopper, but as an ecommerce retailer, you know it’s not that easy — especially if the customer changes their mind and wants to return said magical shipment back to your shop. What happens next, by way of return experience, most certainly impacts whether they will purchase from your business again.
According to a study commissioned by AI voice solution Tenyx and conducted by Centiment, seven out of every 10 consumers are frustrated with current virtual agents, and 55% of respondents said they would either stop doing business or go with a different company if faced with the automated customer service technologies in use today.
consumers abandon a purchase and stop accessing an online service because they can’t remember their passwords 4.76 Retailers can avoid this problem by tapping into customer authentication psychology. As a retailer, your login process affects customer behavior and loyalty. times per day on average.
Ecommerce has revolutionized retail shopping, with consumers trading in the poorly lit dressing room experience for the comfort of our own bedrooms. For some, however, this trade-off comes at the price of navigating frustrating and, at times, confusing return policies.
Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned. Speed-to-restock is key in the returns cycle.
Intensifying global competition, ongoing economic pressures and evolving consumer behaviours are reshaping the e-commerce landscape, forcing retailers to adapt and evolve. Delivery once considered a back-end operation has become a strategic differentiator influencing customer acquisition, retention and profitability.
If you run an online retail business, you should prioritise making improvements to your specific online customer journey. Doing so will enable you to improve consumer satisfaction, volume of sales, and long-term consumer loyalty.
Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.
Online marketplace Redbubble says its sales fell by 16 per cent in the third quarter, despite a high level of returningcustomers who first engaged with the brand during Covid lockdowns. Last year, the business hit $144 million in profit, up by 118 per cent, reflecting its strong consumer demand over the holiday period.
For most retailers selling online, returns generate their greatest customer service challenges and inevitably drain profitability. The average rate of customerretention in e-commerce is around 38 per cent. That means that just three out of 10 customers stick with one single brand for more than one year.
For most retailers selling online, returns generate their greatest customer service challenges and inevitably drain profitability. The average rate of customerretention in e-commerce is around 38 per cent. That means that just three out of 10 customers stick with one single brand for more than one year.
Customerretention is one of the most valuable and important strategies for building a successful mid-size retail business. It places the focus on customer lifetime value (CLTV) – the total that a customer spends with the retailer over a relationship that usually spans years, and even generations.
Four in five Australian consumers are cutting down on something to save money as the cost of living crisis bites – and more than half of consumers in the country are looking for the best value when they shop. This highlights the value of knowledgeable staff and how they bolster customer experience.
After the initial rush to stock up on essential goods in the early months of the pandemic, traditional brick-and-mortar operations experienced decreased foot traffic in-store as consumers turned to grocery delivery services and ecommerce to secure items they needed from the safety of their homes.
To drive customerretention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving.
Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. In fact, 61% of consumers have joined a loyalty program to get discounts for holiday shopping. 3 Steps for Inspiring Customers to Stay Engaged. 3 Steps for Inspiring Customers to Stay Engaged.
In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customerretention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments. Transforming the Advertising Mix.
That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. Because today’s consumer skews younger, they are more likely to forgive and forget if a brand misses the mark as they create and test new gamified experiences. Make it fun.
On the strategic front, the retailer is moving away from its private label strategy in favor of “popular national brands and new, emerging direct-to-consumer brands,” according to a statement. The retailer plans to leverage its recently introduced cross-banner Welcome Rewards loyalty program to drive traffic, sales and customerretention.
Returns present a complex challenge for retailers of all sizes, not only contributing to their carbon footprint, but also eroding their profit due to the cost of managing and paying for reverse logistics and, in some cases, leading to fraud. Meanwhile, the use of returns by customers continues to grow in popularity.
Gone are the days of merely transactional interactions — customers now crave meaningful connections and personalized conversations, and providing these will set your brand apart. This focus on CX isn’t just a passing trend but rather a fundamental shift in consumer behavior.
Consequently, these innovations are transforming the retail scene and deeply impacting how consumers behave. From personalized shopping experiences to seamless omnichannel services, digital tools are setting new expectations among consumers. Continuous engagement is key to developing lasting consumer relationships.
While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.
Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Sales trends This time of year provides a unique lens into consumer behaviour. A data-driven approach ensures resources are allocated to the tactics that deliver the greatest return. The holiday sale season is a whirlwind for retailers.
The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customerretention and business growth in 2024. Is the digitization of in-store experiences driving a context collapse for consumers? The top five themes include: 1.
New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Invest in Your People .
As consumers look to save money on takeaways and eating out, grocery retailers can be the quiet winners during an economic downturn. The pandemic trend of following food influencers on Instagram and TikTok and re-creating their recipes hasn’t waned and continues to drive consumer grocery purchasing habits.
Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. You can also use personalization data to create bundle and subscription offers tailored for your BTS customers.
Consumers are returning more purchases than ever, especially with the growing convenience of online orders, but it is becoming an increasingly expensive problem for retailers. Last year alone, retailers lost $218 billion to ecommerce returns. Shoppers Already Expecting to Return Gifts.
Today’s fast-paced world leaves consumers strapped for cash and time. Burgeoning demands for exemplary customer service and lightning-fast order fulfillment leave unprepared retailers scrambling for their share of the market. From order placement to shipping notifications, consumers demand regular updates about their orders or returns.
The larger the number of customers, the more successful they consider themselves a business. However, it is crucial to convert occasional consumers into devoted clients who consistently purchase your product or service since this is as important, if not more significant, for the success of your organisation. What is customerretention?
For years, consumers have known that their behaviors have been tracked. And for the most part they didn’t mind — if they were offered personalized experience across channels in return. How brands collect first-party data from consumers is shifting state by state, country by country, and there’s a lot at stake.”
The E-commerce Delivery Benchmark Report 2024 – a comprehensive study commissioned by Auctane, ShipStation’s parent company, in collaboration with Retail Economics – surveyed 8000 consumers and more than 800 online sellers across eight markets. Returns – once viewed as a friction point – now emerge as a loyalty catalyst.
With high inflation and climbing interest rates, consumer sentiment is set to plunge further, with retail spending set to decline in the June quarter. But what are the implications of a retail recession, and just how damaging will it be for retailers and consumers? The consumer is certainly hurting,” he said.
Throughout that transition, retailers relied on brand loyalty for consumerretention. Consumers demanded the ability to purchase online and return in-store, and retailers responded by putting processes in place that offered those options. Attracting and Engaging Customers.
As ever, retailers need to offer compelling reasons for consumers to visit and then ensure the in-store experience doesn’t let them down. . Consumers expect choice, availability and convenience which requires agile supply chain solutions. Supply Chain Resilience.
This technique utilizes technology to deliver personalized ads that specifically target potential customers, gently reminding them of the products they have already shown interest in. The goal is to motivate customers to return to the website and complete their purchase.
Though collecting customer information and adding phone numbers to a database is easy, it requires finesse and market research to understand how best to utilize SMS to speak your customers’ language. Proof That Texting Customers Works. Today’s Customers Respond to Text Messages. 5 Ways to Use SMS for Your Small Business.
According to Oracle’s latest Retail Consumer Study , 53 per cent of consumers plan to shop mostly in-store this holiday season, and an additional 25 per cent plan to shop through a combination of in-store and online channels. Customer loyalty and satisfaction should always be at the forefront of retailers’ minds.
While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customerretention and a brand’s bottom line. In this transformative era of ecommerce, it’s vital for brands and consumers alike to recognize both the strengths and the shortcomings of AI.
In the long term, it can turn out to be an extremely costly and time-consuming process. Not offering the payment methods expected by your customers might mean the difference between a customer won and cart abandonment. Unavailable Marketing Tools for Existing Customers . Not Offering the Correct Payment Methods.
In February, global trend forecaster WGSN boldly declared that “economic optimism is driving Asia’s consumers back in stores as they step away from their screens and live it up in real life” in its annual Asia Shopper Forecast report. These consumers are craving for real experiences after spending too much time online.
Despite these advantages, many retailers struggle to maintain customer loyalty due to ineffective strategies, outdated engagement models, and a failure to adapt to evolving consumer expectations. One of the primary reasons retailers fail to build strong customer loyalty is the lack of personalisation.
The Benefits of a Mobile POS for Retail Stores In the fast-evolving retail environment, where customer expectations continue to rise, delivering quick, personalized service is no longer optional; it’s essential for business growth and customerretention.
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