Remove Consumer Remove Customer Retention Remove Promotions
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Why Chatbots Haven’t (and Won’t) Live up to the Hype

Retail TouchPoints

In the early 2010s, technology forecasters and business analysts painted a compelling picture of the future of customer service: chatbots would dramatically cut labor costs and transform how consumers interacted with brands. Fast forward to today, and the reality has yet to live up to the hype.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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Shoptalk day three: Wayfair, Béis and Lowe’s execs discuss customer retention

Inside Retail

The executives discussed a range of topics that are top of mind for retailers right now, from strategies for keeping up with shifting consumer behaviours to defining and earning loyalty in a crowded retail environment.

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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. The integration of technology into subscription services has also been a growth driver.

Marketing 246
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As shoppers hunt for value, are retailers up to the task?

Inside Retail

Four in five Australian consumers are cutting down on something to save money as the cost of living crisis bites – and more than half of consumers in the country are looking for the best value when they shop. This highlights the value of knowledgeable staff and how they bolster customer experience.

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The Power of Loyalty: Enhancing Customer Retention for Small to Medium-Sized Retail Stores with iVend POS

I Vend

Customer retention is one of the most valuable and important strategies for building a successful mid-size retail business. It places the focus on customer lifetime value (CLTV) – the total that a customer spends with the retailer over a relationship that usually spans years, and even generations.