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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% Consumers value the convenience these offer.

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The Login Effect: The Role of Customer Authentication Psychology in Retail Success 

Retail TouchPoints

consumers abandon a purchase and stop accessing an online service because they can’t remember their passwords 4.76 Retailers can avoid this problem by tapping into customer authentication psychology. As a retailer, your login process affects customer behavior and loyalty. times per day on average.

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Sustainability, traceability, and trust: A new standard for Australian brands

Inside Retail

Conscious consumers demand more than just ethical promises they want proof. More than just a sustainability claim, it offers full supply chain traceability through a unique product ID or QR code, allowing consumers to track where and how their products were made. What is Oeko-Tex Made in Green? billion by 2027.

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Behind Eggslut’s fall in Asia: The harsh reality of the F&B market 

Inside Retail

This level of excitement is not uncommon for international F&B brands entering markets like Singapore and Hong Kong, where media hype and consumer curiosity often drive long lines. Despite its cult following, known for its indulgent egg sandwiches, the brand failed to secure a long-term foothold in key Asian markets.

Marketing 130
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Countdown to Compliance: Are Your Subscriptions Compliant with the FTC Click-to-Cancel Ruling?

Retail TouchPoints

Now, with the Federal Trade Commission’s recent finalization of the “Negative Option Rule,” businesses offering recurring billing face a pivotal moment that demands both operational changes and fresh thinking about customer retention.

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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

For years, consumers have known that their behaviors have been tracked. But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers.

Marketing 279
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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

Marketing 246