Retail TouchPoints

DECEMBER 20, 2021

The global social commerce market is expected to reach $2.9 As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities. While many companies have gone the route of traditional vendor partnerships, some brands are bringing social commerce tools in-house via acquisition.

Social Commerce 264

Social Commerce Customer Retention Marketing Consumer 264

Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. The partners surveyed 28,500 of this desirable consumer set from across the U.S., New research from Havas Media Network , in partnership with Snap, Inc. in a statement.

Social Commerce 246

Social Commerce Payment Services Consumer Shopping 246

Retail TouchPoints

APRIL 22, 2024

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). However, as retail landscapes evolved and consumer demands became more sophisticated, this linear approach showed limitations.

Customer Experience 330

Customer Experience Telecommunications Checkout Marketing 330

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The patterns reflect early adoption of other technologies, with younger, wealthier consumers ahead of the curve.

Social Commerce 278

Social Commerce Advertising Consumer Customer Experience 278

Retail TouchPoints

SEPTEMBER 29, 2021

Gabe Nicolau, Director of Global Vertical Ad Solutions at TikTok described them at the TikTok World event as a “frictionless way of reaching consumers since they appear right in people’s For You feeds.”. In-feed ads are where the real shopping action happens. Here are three ways TikTok plans to get there: Collection Ads.

Social Commerce 317

Social Commerce Shopping Advertising Marketing 317

Retail TouchPoints

MARCH 5, 2021

But unlike hard-hit sectors such as airlines and live events, retail saw a more uneven impact — especially when it came to dramatically changed consumer behavior. Now, almost a year later, retailers are struggling to meet consumers’ increasing expectations for instantaneous and personalized interactions with the brands they love.

Customer Experience 299

Customer Experience Social Commerce Consumer Marketing 299

Retail TouchPoints

APRIL 2, 2025

The landscape of American retail is changing, with new customer demands, new players, new competition and a growing proportion of sales taking place across new digital channels like social commerce. Customers are now searching for convenience above anything else. retail sales growth.

Social Commerce 147

Social Commerce Customer Experience Specialty Retailers Fashion 147

Retail TouchPoints

JANUARY 13, 2025

Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products. While this underscores the inevitability of returns, it also highlights the need for retailers to refine their digital strategies.

Returns 298

Returns Social Commerce Checkout Shopping 298

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Instead, they will focus on scaling social commerce.

Social Commerce 259

Social Commerce Consumer Marketing Advertising 259

Retail Focus

MARCH 7, 2025

The e-commerce industry has experienced rapid growth and transformation in recent years, driven by technological advancements, changing consumer preferences, and global market shifts. The Rise of Mobile Commerce (M-Commerce) Mobile commerce, or m-commerce, is one of the fastest-growing segments of e-commerce.

Social Commerce 130

Social Commerce Payment Services Inventory Management Consumer 130

Retail TouchPoints

OCTOBER 15, 2024

Consumers now spend an average of 8 hours a day online, and as a result, “there’s extremely high expectations of the content consumers choose to engage with online,” said Rema Vasan, Head of North America Business Marketing at TikTok. By identifying consumer priorities, [marketers] can activate against that in a data-driven way.”

Marketing 295

Marketing Advertising Consumer Location 295

Retail TouchPoints

NOVEMBER 18, 2020

Retailers, platforms and solution providers discussed how they’ve been rising to the occasion during the Redefining the Connected Retail & Consumer Experience virtual event, hosted by the IoT Consortium and GS1 US. I think that consumers find a way,” said Brommers.

Customer Experience 276

Customer Experience Kiosk Clienteling Fulfillment 276

Retail TouchPoints

MARCH 1, 2021

Brands and retailers often use reviews, ratings and other types of content to boost consumers’ confidence about a pending purchase. We know our members do a lot of research; they read reviews and look at what other consumers’ experiences are. We ask, ‘How robust is the content? How many reviews are there?’

Consumer 290

Consumer Social Commerce Promotions Planning 290

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

Consumer 289

Consumer Marketing Checkout Customer Experience 289

Retail TouchPoints

NOVEMBER 7, 2024

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit. RTP: Consumers are especially mindful of value this year.

Marketing 278

Marketing Promotions Consumer Advertising 278

Retail TouchPoints

FEBRUARY 26, 2025

Both kinds of incidents affect the bottom line and both can impact the companys image with customers. A recent study found that three-quarters of consumers will avoid a brand after a cybersecurity issue, and more than 40% assume that brands are to blame when an incident occurs.

Payment Services 236

Payment Services Returns Accounting Shipping 236

Retail TouchPoints

MARCH 30, 2022

Brands quickly realized their sites and user experiences needed upgrades to address friction within the customer journey. Creating a Seamless User Experience. Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands.

Social Commerce 324

Social Commerce Payment Services Checkout Shopping 324

Retail TouchPoints

APRIL 21, 2022

Retail industry professionals know how vital it is for them to stay abreast of the latest consumer and societal trends. When your job is ultimately about pleasing the public with the products you offer, you’d better have a solid grasp of what’s important to customers today — and most of all how their expectations may change in the future.

Retail Trends 278

Retail Trends Social Commerce ATS Consumer 278

Retail TouchPoints

OCTOBER 21, 2021

“We could see how Pinterest could enhance engagement between consumers and merchants with PayPal being a central facilitator in the commerce journey, thereby feeding into the company’s vision of being a super app.”. Social Commerce Adds Synergies, but PayPal Must Integrate Them Correctly. for $4 billion in November 2019.

Merchant Services 288

Merchant Services Payment Services Social Commerce Consumer 288

Retail TouchPoints

JANUARY 29, 2025

John Ferdinand: The changes in technology and consumer behavior, and the exponential growth in online sales activity for all products but particularly in fashion have all contributed. Its about [a brand] comprehensively selecting all these elements anything that consumers associate with that exclusive items origin.

Marketing 264

Marketing Promotions Consumer Apparel 264

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base.

Consumer 290

Consumer Merchant Services Markdowns Fulfillment 290

Retail TouchPoints

NOVEMBER 3, 2021

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Are you thinking of using TikTok for your retail brand? Influencer Marketing.

Consumer 246

Consumer Accounting Customer Experience Marketing 246

Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Additionally, Lowe’s Marvin Ellison will be honored with the NRF 2023 Visionary Award. Taking place January 15-16 from 10 a.m.

Consumer 289

Consumer Beauty and Health Returns Location 289

Retail TouchPoints

SEPTEMBER 16, 2021

Under the new partnership, customers will be able to shop for Walmart products across content from Meredith’s portfolio of publications, including Allrecipes , Better Homes & Gardens , PARENTS , EatingWell and REAL SIMPLE.

Social Commerce 298

Social Commerce Shopping Planning Consumer 298

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Commerce 262

Social Commerce Marketing Advertising Shopping 262

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 278

Social Commerce Shopping Advertising Consumer 278

Retail TouchPoints

OCTOBER 3, 2024

Social commerce and resale company Poshmark has rolled out a new fee structure designed to help sellers maximize their earnings. The initial 20% seller fee will be replaced with a 5.99% fee, along with an additional $1 , $2 or $3 fixed fee, depending on the total order amount.

Social Commerce 260

Social Commerce Fashion Consumer Shopping 260

Inside Retail

APRIL 26, 2024

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Social commerce Social media platforms are becoming ecommerce marketplaces.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

FEBRUARY 23, 2022

No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy.

Payment Services 360

Payment Services Checkout Telecommunications Social Commerce 360

Retail TouchPoints

SEPTEMBER 29, 2022

“AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users. With this, brands have leveraged AR to give consumers a new way to connect with content, a new lens by which to see the world and ultimately, a new form of commerce.”.

Social Commerce 297

Social Commerce Consumer Shopping Returns 297

Inside Retail

FEBRUARY 17, 2025

The themes on display are often indicative of the global trends affecting consumers and retail. In the past year or so, KPMG has published global research papers that add further insights to the big trends affecting retail models and consumer behaviour. Statista has reported that the global value of social commerce will grow from US$1.3

Payment Services 130

Payment Services Social Commerce Department Stores Consumer 130

Retail Wire

FEBRUARY 3, 2022

Consumers are increasingly making purchases through social media and brand websites instead of going through retailer sites, according to retail executives at Fortune’s Reimagining Customer Experience virtual summit. Social commerce and social selling is the future,” said Fran Horowitz, CEO of Abercrombie.

Consumer 130

Consumer Social Commerce Customer Experience ATS 130

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 264

Consumer Merchant Services Payment Services Advertising 264

Retail TouchPoints

AUGUST 10, 2021

retailX also will go Inside the Mind of the Values-Driven Consumer in a session featuring Danny Alexander, Co-founder of Who Gives A Crap , and Lindsay McCormick, CEO of Bite. Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. At Chicago’s McCormick Place, Aug. Rethinking the Brick-and-Mortar Store.

Social Commerce 264

Social Commerce Fulfillment Consumer Marketing 264

Retail TouchPoints

AUGUST 9, 2022

“There’s a beauty and complexity in having brands online,” noted Katie Thomas, who is a Lead at the Kearney Consumer Institute. “We We already have so many options to choose from, but there’s a unique opportunity for consumers to find new and interesting products.” Build Trust Through Transparent CX.

Social Commerce 305

Social Commerce Returns Consumer Marketing 305

Retail TouchPoints

APRIL 4, 2022

But as consumers, businesses and markets settle into something like a new routine, what changes will commerce experience in the year ahead? B2C and B2B Experiences Will Keep Converging and Optimizing. Companies no longer need a TV station or a cable channel and big-name celebrities to engage in live commerce.

Checkout 328

Checkout Drop-Shipping Customer Experience Shipping 328

Retail TouchPoints

SEPTEMBER 18, 2023

Retailers will leverage this moment to focus on operational efficiencies and consumer connection. AI Investment Generative AI and AI will help drive efficiencies for mission-driven consumers and overworked employees.

Social Commerce 326

Social Commerce Consumer Checkout Point of Sale 326