Remove Consumer Remove Customer Experience Remove Merchandise Store
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How IoT is Transforming Digital Signage in Retail

Retail TouchPoints

For example, sensors tracking foot traffic and in-store behavior can influence the content shown on digital displays, delivering highly relevant messages to consumers. If a particular section of the store sees more traffic, a digital display could promote items from that section, creating a tailored shopping experience.

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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Vision AI is becoming more central to creating that retail experience consumers desire.

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How Localization is Helping CVS Position Itself as the Modern General Store

Retail TouchPoints

That information can be used to inform our seasonal assortments; the consumer psychology starts to really come into play. The competitive landscape surrounding each store also is a critical facet of how the store will be merchandised. said Balbale.

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The Waste Management Challenge of the Holiday Season

Retail TouchPoints

Additionally, consumers are increasingly paying attention to these efforts and want to support brands that align with their values. Whether its reducing landfill contributions, cutting emissions or finding ways to reuse unsold inventory, the way waste is handled matters for your business and the planet.

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In-Store Retail Media: Focus on the Shopper, Not the CPM

Retail TouchPoints

The store presents an almost unrivaled opportunity to reach large numbers of consumers who are in the act of shopping and therefore receptive to messaging about products and offers. But in the long run, those tools will at the very least need to be updated to fit the model for retail media. Is it right for retail media advertisers?

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Can Nearshoring Prevent the Next Supply Chain Crisis?

Retail TouchPoints

In general, when you’re trying to speed up delivery and still provide a wide assortment of products, that puts the burden largely on inventory, and getting that inventory positioned close to the end consumer. Retailers have to right-size consumer expectations.

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Getting to Grips with Gen Z

Retail TouchPoints

Gen Z consumers are neither easy to define nor predictable in their shopping habits. The consumer cohort born between 1996 or 1997 and 2010 and 2020 (there is no complete agreement here) is hard to read and reach because they are a product of the world they have been born into, one where change is constant, frequent and often unexpected.

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