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Why Emotion is the Most Important Customer Experience Metric

Retail TouchPoints

Whether its the frustration of being stuck in a middle seat on a long flight, the excitement of waiting hours to taste a special meal, the thrill of getting access to a limited-edition sneaker or the satisfaction of discovering the perfect vacation while browsing late at night, emotions drive all interactions that customers have with brands.

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RFID Technology: Enhancing Retail Efficiency While Protecting Consumer Data

Retail TouchPoints

These benefits lead to smoother operations and enhanced customer experiences, which in turn drive sales and satisfaction. As data privacy becomes an increasing priority for both retailers and consumers, RFID stands out as a secure option that safeguards shoppers’ data. To combat this risk, retailers can encrypt their RFID tags.

Consumer 275
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Three Things Consumers Value More than Price When Choosing a Brand

Retail TouchPoints

There are many reasons why consumers choose the products they buy and the brands they buy them from. However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. That’s called loyalty.

Consumer 290
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Navigating the Divide: How Low-Cost Ecommerce has Shattered Consumer Expectations

Retail TouchPoints

These platforms have revolutionized the way consumers shop, offering convenience, variety and competitive pricing at the click of a button. With these cheaper options out there, many consumers are opting for cost-effective dupes that take longer to arrive instead of buying directly from brands themselves.

Consumer 289
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back.

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Inside Best Buy’s 5-Year Effort to Evolve with Today’s Consumer

Retail TouchPoints

One of the core values of Dick Schulze, Founder of Best Buy , was learning from challenge and change a prescient insight from a retail leader in the 80s who realized even then that in retail, especially in consumer electronics retail, there would be constant change.

Consumer 287
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Australia’s top retailers recognised for customer experience

Inside Retail

Priceline and Decjuba dominated the ranks of Australian retailers in terms of customer experience. The post Australia’s top retailers recognised for customer experience appeared first on Inside Retail Australia.