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Even if performance isn’t an issue, category resets can follow a natural cycle based on category seasonality or changing consumer tastes. Either way, if you aren’t constantly refreshing your categories based on consumer behavior and sales data, you will fall behind. Consumers have more ability to research and compare prices than ever.
Retailers can stimulate impulse purchases and boost overall sales by strategically positioning products in high-traffic areas, creating visually appealing displays, and implementing cross-merchandising techniques. Understanding Consumer Behavior and Buying Patterns What is Consumer Behavior?
This practice encompasses various techniques, including optimal product placement, visually appealing displays, and effective pricing strategies, all designed to influence consumer behavior positively. Understanding your target audience is essential for creating a merchandising strategy that resonates with their preferences and needs.
In retail, assortment planning is the process of determining the right products and right quantities to meet consumer demand. Beyond the merchandising itself, assortment planning also refers to optimizing a store’s visual merchandising, layout, and the placement of the products. What is Assortment Planning?
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