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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time.

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4 Ways Businesses Can Use Shipping to Reduce Cart Abandonment

Retail TouchPoints

While it’s easy to rationalize cart abandonment as a standard practice, it is much more than a modern-day version of window shopping. Many factors can contribute to a consumer’s decision to abandon a full shopping cart before checking out. The True Cost of Shipping. Negotiate shipping rates.

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The Rise of the Digital Showroom

Retail TouchPoints

Digital companies are seeking to make online shopping more interactive and meaningful in a way that rises above one-dimensional ecommerce listings. Many consumers are now doing most (or even all) of their shopping online. Own your audience’s comparison shopping experience. In-Store Shopping Solutions.

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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

One of the more jaw-dropping retail statistics of the past few months is the more than 400% increase in Walmart shopping app downloads. They have plenty of room to offer great discounts, and will be more confident about their shipping guarantees as well. People also have more time to comparison shop and have more practice.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Of course, there are reasons why certain kinds of products haven’t been as quick to become ecommerce mainstays — mailing a live tree will never be as simple as shipping at T-shirt, for example. There’s a lot of COVID effect in those numbers, but the trajectory is clear — consumers want to shop online, for everything.

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Scaling Google Shopping To Multiple Countries

Store Growers

In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. For one of my clients, we managed to increase revenue by 35%, just from targeting a new country with their Shopping campaigns. Getting tax & shipping settings right. Google Shopping campaign setup. Common problems.

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Effective Strategies to Reduce Shopping Cart Abandonment

I Love Fashion

Fashion Digital Marketing Agency Forrester Research showed that digital shopping cart abandonment loses revenue of almost $18 billion annually. This article explains every reason behind these issues and guides you to reduce shopping cart abandonment, retailers, inventory management insights, and more. Comparison shopping.