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Google Targets Holiday Bargain Hunters with New Search Tools

Retail TouchPoints

New search features include promotion badges to help shoppers easily identify products that are on sale. These badges will now show up in search results on items running a special promotion, such as “15% off with coupon code HOLIDAYS.”

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What the CashRewards, Little Birdie deal says about the rise of AI in retail

Inside Retail

Little Birdie is an AI-powered price-comparison shopping platform that launched in 2021, with $30 million in funding from the Commonwealth Bank of Australia, before suspending operations in May. It’s a great opportunity for retailers with products on promotion to get in front of consumers,” Walsh said.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. Use OOH campaigns and in-store audio media to keep customers informed about ongoing promotions and retailer efforts to support them in a difficult time. .

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

Our broad-based data science approach helps us determine how to best implement price, promotion and display. The Fetch report also noted that bargain retailers experienced less disruption in basket size , reflecting the ability of these businesses to add value by aligning with the consumer priority of saving while shopping.

Consumer 290
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Behind Leo Lin’s showroom strategy: ‘You can’t do VIP without a physical space’

Inside Retail

Its head of brand, Laura Good, believes that Leo Lins lack of flagship stores has served the brand well, promoting agility and those successful multi-brand retail partnerships. But not having retail is not necessarily where we’re always going to sit, Good told Inside Retail.

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4 Ways Businesses Can Use Shipping to Reduce Cart Abandonment

Retail TouchPoints

Also to blame are overly complex checkout processes, invalid discount codes, security concerns, questionable return policies, comparison shopping, etc. Other shipping promotions can be just as tempting to consumers. Asking consumers to create a new account can certainly cause some of this hesitation. The True Cost of Shipping.

Shipping 200
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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Learning about the different models, comparison shopping, getting price quotes, looking into features — all of that’s happening online, prior to the actual transaction, which then the consumer goes to do in person. It’s really about getting over that last hurdle at the bottom of the funnel.”.

Returns 279