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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

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Klarna Launches Klarna Comparison Shopping Service across Europe

A1 Retail

New marketing service enables retailers to acquire more online shoppers cheaper. Klarna, a global retail bank, payments, and shopping service, today announced the launch of their new Comparison Shopping Service (CSS) in 21 markets. This is how Klarna Comparison Shopping Service works.

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What the CashRewards, Little Birdie deal says about the rise of AI in retail

Inside Retail

Little Birdie is an AI-powered price-comparison shopping platform that launched in 2021, with $30 million in funding from the Commonwealth Bank of Australia, before suspending operations in May. Our vision is to be the ultimate shopping companion,” Anthony Seymour-Walsh, CEO of CashRewards, told Inside Retail.

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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

One of the more jaw-dropping retail statistics of the past few months is the more than 400% increase in Walmart shopping app downloads. After the summer sale, it will be time for retailers to regroup and determine what their best move should be in October, when the spotlight is on for early holiday shopping. Gretchen Scheiman is Sr.

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The Rise of the Digital Showroom

Retail TouchPoints

Digital companies are seeking to make online shopping more interactive and meaningful in a way that rises above one-dimensional ecommerce listings. Many consumers are now doing most (or even all) of their shopping online. Own your audience’s comparison shopping experience. In-Store Shopping Solutions.

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BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail TouchPoints

Klarna is continuing to build out its solution suite with two new acquisitions, moving beyond the buy now, pay later space with the goal of becoming a “retail bank, payments and shopping service,” according to the company. millennial and Gen Z consumers already using social to shop. retail sales by 2024 , with 40% of U.S.

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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. But businesses are discovering that digital tools can provide customers with a new way to provide a personalized and engaging shopping experience.