Remove Comparison Shopping Remove Marketing Remove Returns
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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 293
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Klarna Launches Klarna Comparison Shopping Service across Europe

A1 Retail

New marketing service enables retailers to acquire more online shoppers cheaper. Klarna, a global retail bank, payments, and shopping service, today announced the launch of their new Comparison Shopping Service (CSS) in 21 markets. This is how Klarna Comparison Shopping Service works.

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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time. This presents a dual shipping dilemma for businesses: how can they keep shipping costs on the business low, while also offering customer-friendly return policies? of total retail sales.

Shipping 274
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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

DRINKS sells wine directly through its DTC platform Wine Insiders and also offers an enterprise solution to facilitate online wine sales at major retailers including Kroger , Thrive Market , Boxed.com , The Wine Shop on Instacart and its newest client, Macy’s. One of their biggest hang-ups?

Returns 274
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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

The luxury goods market is an excellent example of where consumers have become accustomed to bespoke experiences. When customers find that special something that they just can’t purchase today, it is always there waiting for them when they return. Bringing Luxury Online.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

Do consumers return the entire product or part of their purchases? They’re also good at cutting costs, and they tend to provide budget-savvy marketing content that appeals to conscious consumers. What features are guests engaging with on the products they see? After engaging with products, do customers add them to the cart?

Consumer 284
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Shoppers’ In-Store and Online Expectations for 2019

Wiser

Both in-store and online retail is constantly changing as new trends and technologies are introduced to the market. In store shopping is still very prevalent, even with the increasing availability of online retailers. Comparison shopping is a very popular trend that only appears to be growing. In-Store Preferences.