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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 298
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Klarna Launches Klarna Comparison Shopping Service across Europe

A1 Retail

New marketing service enables retailers to acquire more online shoppers cheaper. Klarna, a global retail bank, payments, and shopping service, today announced the launch of their new Comparison Shopping Service (CSS) in 21 markets. This is how Klarna Comparison Shopping Service works.

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What the CashRewards, Little Birdie deal says about the rise of AI in retail

Inside Retail

Little Birdie is an AI-powered price-comparison shopping platform that launched in 2021, with $30 million in funding from the Commonwealth Bank of Australia, before suspending operations in May. Today, CashRewards plays only in the online space, we’ve got ambitions to get back in-store,” he said. Little Birdie went the other way.

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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.

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BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail TouchPoints

The APPRL acquisition expands Klarna’s roster of marketing services by allowing retailers to connect directly to relevant content creators in order to create social shopping content and track campaign results through Klarna. “As HERO and APPRL aren’t Klarna’s first forays into social commerce.

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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

The luxury goods market is an excellent example of where consumers have become accustomed to bespoke experiences. She leverages 25+ years in omnichannel retail with a focus on brands, covering digital strategy and store operations, registry, marketing, tech selection, and organizational design. Bringing Luxury Online.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Consumer 299