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Plus, going into a retail store significantly reduces the potential for returns and increases upsell opportunities. Consumers can find the same products across the globe, and now, consumers can comparisonshop online and find the lowest priced goods in seconds. – Promotions, event and markdowns. touching products).
Plus, going into a retail store significantly reduces the potential for returns and increases upsell opportunities. Consumers can find the same products across the globe, and now, consumers can comparisonshop online and find the lowest priced goods in seconds. – Promotions, event and markdowns. touching products).
BORIS (Buy Online Return In-Store): Concentrates on reverse logistics. Turning your storefronts into local return centers gives your business advantages over purely online competitors. Customers are able to view the item before purchase, minimizing returns. Payment, return, and exchange policies. How does BOPIS work?
That’s why retail key performance indicators are dominated by inventory-based metrics like Gross Margin Return on Investment and In Stock Percentage. On top of that, even smaller retailers must address the multi-channel reality of today’s shopping environment. But those factors are just the tip of the iceberg.
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