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Own your audience’s comparisonshopping experience. Comparisonshopping is a major part of the showrooming experience for most consumers. In a branded B&M environment, the comparison process works to your advantage: you win no matter which item they choose to buy. Where are they located?
Of course, there are reasons why certain kinds of products haven’t been as quick to become ecommerce mainstays — mailing a live tree will never be as simple as shipping at T-shirt, for example. Easier said than done, of course. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.
According to the survey results, their top motivation for in-store shopping is: product availability (64 percent), store location (56 percent), to try on or test items (54 percent), instant gratification with purchases (51 percent), no shipping costs (49 percent), the in-store experience (39 percent), and easier return methods (37 percent).
Instead of only shipping to customers’ homes, retailers let online customers shop from their local and online store’s inventory and pick up their orders from their closest brick-and-mortar location the same day. This product is shipped to the store where the customer picks it up. Payment, return, and exchange policies.
If your store is not located in the US, you will have different card reader options; check Shopify’s help center to see your options. The add-on includes advanced features, such as unlimited registers and omnichannel selling features that include giving customers the ability to buy in-store and having the item shipped to their home.
The debate over bricks (physical locations) versus clicks (online stores) has long centered on several key factors, including: – Cost efficiency. If you doubt the benefit of such a strategy, just consider the speed at which Amazon has started to acquire physical locations – over 500, including Wholefoods and book stores.
The debate over bricks (physical locations) versus clicks (online stores) has long centered on several key factors, including: – Cost efficiency. If you doubt the benefit of such a strategy, just consider the speed at which Amazon has started to acquire physical locations – over 500, including Wholefoods and book stores.
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