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Instead of only shipping to customers’ homes, retailers let online customers shop from their local and online store’s inventory and pick up their orders from their closest brick-and-mortar location the same day. A retail fulfillment process that is known as BOPIS — Buy Online, Pickup In-Store. What is BOPIS?
What do consumer purchasing habits look like, and how streamlined is your fulfillment process? You can also beef up fulfillment options so that customers can pick-up in local stores or ship directly from other stores, mirroring the convenience of online ordering. – Promotions, event and markdowns. – and more.
What do consumer purchasing habits look like, and how streamlined is your fulfillment process? You can also beef up fulfillment options so that customers can pick-up in local stores or ship directly from other stores, mirroring the convenience of online ordering. – Promotions, event and markdowns. – and more.
On top of that, even smaller retailers must address the multi-channel reality of today’s shopping environment. Increasingly tech-savvy customers comparisonshop not just against competitors, but even against a retailer’s other sales channels. But those factors are just the tip of the iceberg.
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