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The ease of online shopping also gives consumers the ability to comparisonshop more quickly, showing them more options in less time. This presents a dual shipping dilemma for businesses: how can they keep shipping costs on the business low, while also offering customer-friendly return policies?
One of the more jaw-dropping retail statistics of the past few months is the more than 400% increase in Walmart shopping app downloads. They have plenty of room to offer great discounts, and will be more confident about their shipping guarantees as well. People also have more time to comparisonshop and have more practice.
With competitors just a click away, and comparisonshopping engines making it easier than ever for consumers to find the lowest price, having that competitive intelligence on hand and taking action accordingly is a requirement. . These factors include: inventory levels, price elasticity, and seasonality. .
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