Comparison Shopping Consumer Customer Experience 
Retail TouchPoints
MARCH 23, 2021
As more consumers opted to make their final purchases online, many B&M stores suddenly found themselves in the business of “showrooming.” . . A customer goes into a store to check out a product. After all, most consumers still prefer to see, feel, touch, wear and try products before making a final purchase.
Retail TouchPoints
JANUARY 4, 2023
Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.
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Retail TouchPoints
NOVEMBER 2, 2022
Details like sale prices and price drops have been part of Google search results for some time, but the new badge offers more details on specific promotional offers to make comparison shopping directly in search easier. According to the Ipsos study, more than half of U.S.
Retail TouchPoints
AUGUST 24, 2020
Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.
Retail TouchPoints
JUNE 28, 2022
forcing retailers to grapple with remaining relevant to increasingly price-sensitive consumers. Illustrating the consumer response to the Fed’s activity, on June 15 the U.S. We’re doing everything we can to help this customer stretch their budgets.”. What do customers see when they ask for things? 7% increase.
Retail TouchPoints
SEPTEMBER 30, 2022
Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether. Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue. During downturns, consumer trust is especially valuable.
Retail TouchPoints
FEBRUARY 21, 2024
Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers.
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