Klarna Acquires Shoppable Content Provider to Expand its Capabilities
Retail TouchPoints
MARCH 12, 2021
These capabilities will complement Klarna’s comparison shopping services (CSS), available through Semtail/Shoptail, another recent Klarna acquisition. The acquisition was made to enable a wide variety of shoppable content in native formats on retailers’ own digital properties, through the Klarna ecosystem and across social channels.
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