Retail TouchPoints
FEBRUARY 25, 2025
Ecommerce businesses can better understand and serve their clientele when interactions are powered by clean customer data. Customer profiles that are correct, current and enhanced with demographic and geographic data allow organizations to personalize communications, optimize marketing efforts and uncover new customer prospects.
Storis
SEPTEMBER 16, 2024
One strategy that has gained traction in recent years is clienteling, a technique rooted in building long-term relationships with customers through personalized interactions and tailored recommendations. Clienteling is a sales philosophy centered around understanding and meeting the unique needs of individual customers.
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Small Biz Trends
OCTOBER 21, 2021
A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.
Retail TouchPoints
OCTOBER 13, 2022
“So many DTC brands start out where a founder saw a niche in the market based on their own personal experiences,” said Nikki Baird, VP of Strategy at Aptos in an interview with Retail TouchPoints. But just because they had a great idea to start doesn’t make them the de facto target market. Building a DTC Brand Beyond Borders.
Inside Retail
AUGUST 14, 2024
Today, the brand has a loyal international clientele that loves what Raishma offers, which is a great fusion of modern silhouettes and elements of ethnic design. IR: Does the brand’s retail strategy change depending on the market? RI: Yes, I think adapting to the market is one of the most crucial elements in retail.
Small Biz Trends
OCTOBER 26, 2022
Understanding your target market is an essential part of running a business. The marketing agency knew it wanted to serve small businesses. “In the end, it was decided to sever the relationship by our company to get back to our core clientele, as it was just a better fit.” ” Biggest Risk.
Retail Minded
JULY 9, 2021
You can partner with other businesses just to target your brand name to gain traction among your target market. You may also want to enter a partnership with those stores that have the same clientele as your business. Think Influencer Marketing. Consider Partnerships.
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