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Leveraging CXM Technology for Clienteling

Storis

One strategy that has gained traction in recent years is clienteling, a technique rooted in building long-term relationships with customers through personalized interactions and tailored recommendations. Clienteling is a sales philosophy centered around understanding and meeting the unique needs of individual customers.

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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

“So many DTC brands start out where a founder saw a niche in the market based on their own personal experiences,” said Nikki Baird, VP of Strategy at Aptos in an interview with Retail TouchPoints. But just because they had a great idea to start doesn’t make them the de facto target market. Building a DTC Brand Beyond Borders.

Wholesale 299
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Raishma’s founder: “Setbacks only fuel my determination to overcome challenges”

Inside Retail

Today, the brand has a loyal international clientele that loves what Raishma offers, which is a great fusion of modern silhouettes and elements of ethnic design. Adding to that, shopping behaviour has largely moved towards online shopping and more and more people prefer to shop online.

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What is a Niche Market?

Small Biz Trends

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

Marketing 139
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5 Marketing Strategies To Help You Find New Customers

Retail Minded

Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. The social distancing restriction for example meant that more people are shopping online than in brick-and-mortar stores. This means, for your marketing campaign to be effective you must begin by understanding where to find your ideal customers.

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How To Choose The Best Location For Your Business

Retail Minded

Retail: High foot traffic regions, such as city centers, shopping malls, or busy streets, are essential for retail establishments. Service-oriented: If you have a salon, repair shop, or consulting center, it’s recommended to choose your business location based on target audience convenience.

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Guest Post: Transactional vs Relational Customer Service

Hyken

Relational customer service involves an ongoing, meaningful relationship between a business and its clientele. This information can segment customers, create targeted marketing campaigns, and provide a better overall customer experience. . The focus is on turning over inventory and bringing in new customers.? .