How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution
Retail TouchPoints
JULY 29, 2021
RTP: Tell me about a little bit about where social commerce fits into your ecommerce strategy. I don’t care if you discovered it on Instagram and you’re still on the Instagram app, if there is a client complaint or return, they’re coming back to Sephora, so it should feel as good as our website.
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