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Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?
After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. But just because they had a great idea to start doesn’t make them the de facto target market. Reaching an international clientele is a major milestone for any brand.
Image supplied IR: What does Tag Heuer’s presence in Australia look like in terms of stand-alone stores, online and wholesale? And then we have our wholesale partners, where we find our clients have a loyal database. IR: Why do you think Australia is such a strong market for Tag Heuer?
We continue to increase the use of our clienteling platform to connect our customers with our stylists, spur repeat purchases and help deliver a more personalised experience. IR : How does Kate Spade New York leverage social media and digital marketing to connect with its audience? Anchored in joy, our brand is unique, yet universal.
The retailer had previously operated stores in four major markets — New York City, Los Angeles, San Francisco and Washington. But when it had to shutter all of its locations, Argent prioritized building its DTC ecommerce business and eventually expanding into wholesale.
One of the brand’s few wholesalers was a small boutique on Charleston’s King Street. But by early October, Haisfield hopes to have everything in place to open a happy hour bar, which will not only offer shoppers a nice place to relax, but also introduce a whole different clientele to the Kenny Flowers brand.
While the everyday consumer has become pri c e-sensitive with the growing costs of living in the US, the 1 per cent is still spending – to a point where the luxury shopping market has become more competitive than ever. The market is expected to grow at a compound annual growth rate of 3.22 billion in 2024. billion in 2024.
Market research from NPD group showed sales had dropped by 80 per cent by the end of the first three months of the pandemic. Even Rimowa faced uncertainties, as stores in key markets like China and Hong Kong had limited operations amid Covid-19 restrictions. The world’s largest travel luggage company, Samsonite, suffered a US$953.4
The retailer noted the impact of the tourist tax, highlighting that UK performance continues to be driven by “domestic clientele with minimal return of tourist spending due to the lack of VAT free shopping”. Sales in the US grew 6% to £846m, but sales in the UK and Europe dropped 5% to £846m “impacted by macroeconomic conditions in the UK”.
You might even diversify and market your small business to multiple markets. Selling crafts can be a profitable and satisfying way to operate a small business, whether you’re selling handmade items online or marketing crafts to local customers. Farmers Markets. Flea Markets. Should You Sell Handmade Crafts?
Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.
I was then set on creating something unique and special for the clientele that I wanted to reach: the woman who was confident enough to wear something a little different, who believed in the longevity of pieces and was inspired to purchase keepsakes as heirlooms for future generations. It’s the more commercial side of our business.
Of the brand’s expansion in the UK, Founder and CEO, Claus Lindorff says “ Online is great, but when catering to a premium clientele, a seamless omni-channel offer is a must-have, which is why physical stores are key to us. Fans of the brand have asked us to open a store for quite some time in the City.
Amathus, the specialist drinks importer, distributor and retailer, is defying market sentiment by expanding its successful retail estate from nine to 14 stores in the space of just 10 weeks from mid-June 2024. We have always been first to market across all drink categories.
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