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Clienteling can play a key role in helping customers find items that they will cherish for much longer than disposable fastfashion. There is also a significant intersection of sustainability with customer preference data.
A rise in environmental consciousness among consumers and the cost of living crisis has enabled pre-loved and second-hand fashion businesses like Vinted to start making profits. However, this has not stopped the fastfashion industry from also continuing to grow, with brands such as Shein announcing international expansions.
In a world where fastfashion often takes the spotlight, Marie France Van Damme stands as a beacon of slow, deliberate artistry. Recently worn by none other than Beyoncé for her iconic Renaissance World Tour, the Hong Kong-based designer fashion brand is entering a new phase of growth.
Luxury retailers have traditionally depended more on their physical stores than fastfashion brands. Pioneering brands are also aligning with the values of their socially responsible clientele. However, evolving consumer behaviours and expectations have prompted a reevaluation of the design of those stores.
I was then set on creating something unique and special for the clientele that I wanted to reach: the woman who was confident enough to wear something a little different, who believed in the longevity of pieces and was inspired to purchase keepsakes as heirlooms for future generations. Some of our pieces can take up to 300 hours to embroider.
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