Would you get married in a department store? Selfridges says ‘I do’
Inside Retail
MAY 11, 2021
As the UK starts to reopen after a prolonged lockdown, the launch of a wedding venue at Selfridges’ Oxford Street location could end up driving much-needed store visits, if only due to sheer novelty, according to Jana Bowden, an associate professor at Macquarie University Business School. “As It’s been an annus horribilis for Selfridges.”.
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