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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. Luring Consumers with Experiential Brick-and-Mortar Stores.

Wholesale 299
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What is a Niche Market?

Small Biz Trends

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

Marketing 139
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5 Marketing Strategies To Help You Find New Customers

Retail Minded

You can partner with other businesses just to target your brand name to gain traction among your target market. You may also want to enter a partnership with those stores that have the same clientele as your business. Think Influencer Marketing. Consider Partnerships. Leverage Social Media.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

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Unlocking the Power of Data: How Retailers Can Use Big Data to Drive Growth

365 Retail

Securing patents for these technologies can give a major competitive edge whether your development is for original data processing methods, private algorithms for consumer segmentation, or creative solutions improving inventory control. Retailers can better divide their clientele and precisely target marketing initiatives.

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Guest Post: Transactional vs Relational Customer Service

Hyken

Relational customer service involves an ongoing, meaningful relationship between a business and its clientele. This information can segment customers, create targeted marketing campaigns, and provide a better overall customer experience. . Deniz Kuran is the Head of Marketing at Idiomatic.