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Although mass merchants are poised to get the majority of back-to-school and back-to-college sales, apparel and specialtyretailers have more opportunities than ever to use social channels like TikTok and Instagram to bridge connections. Gen Z-centric brands prioritizing digital community building.
But if you have never heard of socialcommerce, now is the time to stand up and pay attention. Statista has reported that the global value of socialcommerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on social media, a massive jump from 15 per cent in 2021.
Jason: [18:57] Yeah no I totally agree I think they’re going to lean into that check out but I wouldn’t be surprised we may never know. It’s interesting that these kind of you know inexpensive gamification sites are getting so much traction at all obviously wish has by all all apparent measures done pretty well here so.
No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. A least one retailer has an AI based auto-replenishment solution with significant adoption. Number five prediction for Jason Retail Geek.
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