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You’ll Break Your Checkout – and 4 Other Checkout Myths Debunked

Retail TouchPoints

There’s a common myth amongst retailers that checkout is “untouchable,” a fragile system that can be thrown into disarray by even the slightest modifications. It’s why we’ve seen retailers invest significant time and money in efforts to upgrade and personalize every part of shoppers’ journeys – except for checkout.

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Sam’s Club Brings Advertising to App-Based Scan & Go Checkout Experience

Retail TouchPoints

The Sam’s Club Member Access Platform (MAP) , the retailer’s media network, is launching display ads in the Scan & Go mobile checkout experience, with the aim of reaching consumers closer to their point of decision. To learn more about retail media, check out our full guide here.

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Walmart Self-Checkout Experiment Sparks Controversy

Retail Wire

Walmart self-checkout lanes are possibly being reserved for select customers like Walmart+ subscribers and delivery drivers as part of an experimental phase where different methods are being tested.

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GK Helps Retailers Enable Checkout-Free Store Shopping

Retail TouchPoints

Omnichannel retailer solution provider GK has launched scanless checkout through GK Go , part of its CLOUD4RETAIL service suite. Shoppers can use an app to see all relevant information about their basket as they shop, including items, price, additional product info, total cost so far, and promotions and coupons that have been redeemed.

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Target Rolls Out 10-Item Self-Checkout Limit Chainwide

Retail TouchPoints

Following a 200 -store test that limited customers using self-checkout to a maximum of 10 items, Target has rolled out Express Self-Checkout to its nearly 2,000 stores nationwide. The 2023 pilot showed that the self-checkout experience was twice as fast at stores with the Express model compared to those without. “By

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How QR Codes Modernize Holiday Shopping Experiences

Retail TouchPoints

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. With a quick click on a smartphone, these customers have accessed hidden content, exclusive deals and lightning-fast checkouts. The result?

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The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout

Retail TouchPoints

Fortunately, the shift toward diverse checkout options and digital receipts has fostered new touch points for retailers looking to make a memorable impact. In fact, 53% of shoppers under 45 years old prefer self-checkout options , and 89% of consumers of any age like the idea of a digital receipt. Offering new engagement opportunities.

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