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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. For instance, many electronics retailers are seeing results with remarketing audiences, while sporting goods is excelling at ad efficiency. Learn From: Sporting Goods.

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How to Create Immersive Retail Experiences

Retail TouchPoints

This entertains the customers and establishes a brand connection during the checkout downtime or while the product is being gift-wrapped. Furthermore, content and advertising can be adapted to the location of the digital touchscreen, i.e. shoe brands in the shoe department, sports equipment in sporting goods, etc.,

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5 Must-Know Predictions for Holiday 2022

Retail TouchPoints

More retailers offering mobile checkout would mean shorter cashier lines and free up associates to focus on customer service, BOPIS and curbside. By contrast, only 2% of consumers say they feel the biggest impact in toys, sporting goods and games. That’s good news for holiday toy makers.

Consumer 289
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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

Consulting firm BCG estimates that in 2021 , 68% of Amazon’s overall profits came from advertising with related operating margins of 75%. The brick-and-mortar stalwarts of Target, Kroger and DICK’S Sporting Goods have all piled into retail media, as have digital-only players such as Instacart, Wayfair and Gopuff.

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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

For example, they need to support omnichannel services like BOPIS, ship-from-store and seamless returns. Are consumers returning products less often? Baird: A lot of store renovation efforts are being driven by the expanded role of the store. Technology is going to be central [to the store experience] — it has to be.

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Report: Black Friday turnout ‘solid’

Mass Relators

NEW YORK — Consumers embraced the opportunity to return to physical stores on Black Friday to participate with family and friends in “the sport of shopping,” according to Coresight Research’s annual tour of malls, outlets, super-regional centers, downtown locations and neighborhood centers in the United States and Canada.

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Weekly Industry Brief: 10.28.2019

Fashion Retail Tech

Visa, Mastercard debut one-click checkout to compete with PayPal, Apple Pay. The Body Shop builds sales with return to green roots. How Dick’s Sporting Goods is building a future on sports, not guns. Mega-mall opens in New Jersey with more entertainment than retail. Fast Company. T he New York Times .