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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. In-store enhancements Computer vision: Improves product displays and store layouts to attract shoppers. Automated checkout experiences: Retailers such as Apple are pioneering checkout-free shopping.

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5 Lessons Online Merchandisers Can Learn From Leading Brick-and-Mortar Retailers

Retail TouchPoints

When it comes to online merchandising, there are plenty of subtle but effective in-store tactics that can be difficult to replicate. Mannequins, store layout and even music are all curated to express your brand identity and drive a unique customer experience. . Think of video as your digital store’s mannequin. .

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Why Bricks & Mortar Businesses Should Invest In Technology

Retail Focus

One example where this is done well is with the tailored jump booths within the Sports Direct flagship stores that measure how high someone can jump and then provides them with slow-motion playback and leaderboard, something that is both fun, and memorable that also creates content the customer and takes away with them.

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

Tailoring the shopping experience to individual preferences, like offering personalized product recommendations and customized promotions, is a psychological strategy that makes customers feel valued and understood, leading to a positive brand perception. Convenience factors greatly in consumer decision-making.

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The UltimateShopper Sets New Standards: AI Theft Protection and Contactless Payment Integrated into the Shopping Trolley

365 Retail

Through Retail Media Strategies, retailers can display location-based and personalised purchase recommendations on digital signage, encouraging customers to engage with promoted products and generating additional revenue through supplier cashback schemes.

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How Small Retailers Can Maximise Limited Space for Competitive Advantage

365 Retail

In the same way exclusive bingo rooms online carefully organise their games to enhance user interest, small retailers can design distinct areas in-store to showcase new arrivals or seasonal exclusives, driving foot traffic and sales. Coupling in-store organisation with a cohesive digital presence strengthens brand appeal.

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Stop out of stocks denting your profits this holiday season

I Vend

. * Point of sale store operations – customers want fast and friction-free checkout, and retailers need to know what has been sold. A fast, modern, POS provides detailed sales tracking, whilst getting customers through the checkout efficiently. What should I look for in a unified retail POS platform?