Remove Checkout Remove Point of Sale Remove Social Commerce
article thumbnail

How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores). said Narang.

Checkout 232
article thumbnail

The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

article thumbnail

Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. Maximizing that combination of factors can be accomplished at checkout, as long as it’s not stripped of all its goodness.

Checkout 273
article thumbnail

Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Technology also is significantly enhancing the checkout process, with more retailers adopting self-service kiosks, integrated RFID, mobile POS systems, scan-and-go integrations and frictionless checkout options. Retailers using cashier-based systems also are focusing on updating hardware and software to improve the checkout experience.

Shopping 307
article thumbnail

The Growing U.S.-China Ecommerce Rivalry will Make 2024 the Year of Commerce Media

Retail TouchPoints

TikTok also is facilitating these transactions within its platform — it quite literally owns the checkout. To do so, they must create experiences that cater to these expectations, and that means integrating the checkout within the content. And through commerce media, retailers can improve the consumer experience even further.

Checkout 259
article thumbnail

What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

In stores, technology that fosters faster checkout and browsing/store navigation for shoppers would serve well to be rolled out just in time for the holidays. At CI&T, she is responsible for synthesizing strategy, insights and data to help identify actionable retail services trends and lead strategic sales and client engagements.