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Consumers now prefer digital payment options, with cash usage declining in all major economies. Cards have become by far the most popular payment method, with contactless now accounting for most purchases made at retail stores. Equally, the terminal app should have been designed to support alternative transaction processing flows.
The numbers currently used to identify cards will be replaced with tokenisation and biometric authentication In 2022, Mastercard added biometric options enabling payments to be made with a smile or wave of the hand. Credit card numbers and payment details are often exposed in major data breaches affecting large and small businesses.
consumers have now used a buy now pay later (BNPL) service. . Businesses looking for ways to gain a competitive edge over their competitors have been pushing service advantages into new areas, including alternative payment models. Using BNPL, approved customers can defer payments at checkout — both online and in-store.
No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy.
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