Remove Checkout Remove Marketing Remove Visual Merchandising
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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. As a result, they are collaborating with different teams and functions, especially operations ( 72% ), marketing ( 65% ) and IT ( 57% ).

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Technology also is significantly enhancing the checkout process, with more retailers adopting self-service kiosks, integrated RFID, mobile POS systems, scan-and-go integrations and frictionless checkout options. Retailers using cashier-based systems also are focusing on updating hardware and software to improve the checkout experience.

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4 Ways QR Codes are Transforming the Retail Shopping Experience

Retail TouchPoints

Engaging with shoppers in real time as they leisurely walk through your store is essential for creating lasting connections that go beyond checkout — and keep them coming back for more. Experiment with messaging designed to encourage scans and try different QR code placements — like in the checkout line — to see what’s resonating.

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5 Ways Food Stores are Leading in Experience Innovation

Retail TouchPoints

A location in Poland takes inspiration from gourmet food specialists by embracing “food theater” and grand visual merchandising architecture. The strongest visual merchandising is really where the consumer is left thinking about the product first and then the fixture,” Campbell explained.

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Making Fulfillment a Revenue Driver: 6 Ways Design and Tech Can Collaborate

Retail TouchPoints

The efficiency of the design tends to get the financial mindset while the engagement side tends to get the marketing mindset,” Nicholas explained. Create moments of monetization: In cases where consumers don’t enter the store, Nicholas believes that tech, operations and marketing can work together to create moments of monetization.

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How Singapore’s first checkout-free store, Pick & Go, continues to evolve

Inside Retail

According to Ng, running a retail concept like Pick & Go requires a few key fundamental elements: understanding customers’ needs, stocking the right types of products and great visual merchandising. According to Ng, other potential markets that Pick & Go is considering exploring include Australia, Vietnam and Copenhagen.

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The Great Small-Format Store Experiment – Brand Boon or Bust for Retailers?

Retail TouchPoints

Some, like Target, are expanding their footprint with larger stores, while others, such as Sprouts Farmers Market, are doubling down on the small format. Whole Foods Market Daily Shop, the planned smaller sibling of its flagship stores, will hopefully capitalize on and enhance the perceived simplicity of shopping at Whole Foods.

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